Senior Manager, Paid Social

Core Responsibilities

• Own enterprise paid social strategy across brand and performance objectives supporting the portfolio of T-Mobile brands and products.
• Optimize full-funnel frameworks spanning awareness, acquisition, and lifecycle marketing.
• Align investment strategy with MMM insights, incrementality testing, and enterprise growth priorities.
• Continuously pressure-test channel allocation against broader media mix effectiveness.
• Drive performance against CPA, ROAS, contribution margin, and incremental lift targets.
• Advance structured testing roadmaps across: Creative velocity and fatigue mitigation, Audience expansion and signal enrichment, Automation and bidding innovation, Incrementality and lift measurement.
• Translate complex attribution and MMM outputs into actionable channel decisions.
• Oversee evolution of first-party data integration, conversion APIs, server-side tagging, and signal resilience strategies.
• Leverage predictive modeling and automation to enhance performance efficiency.
• Anticipate privacy shifts and platform changes, proactively adapting strategy.
• Maintain disciplined budget management across significant paid social investment.
• Implement scalable reporting frameworks and performance forecasting.
• Ensure pacing, investment allocation, and testing decisions are data-driven and financially accountable.
• Drive efficiency improvements without compromising growth.
• Leverage sophisticated database tools to effectively manage budget data and reporting workflows.
• Partner with Brand, Creative, Analytics, Finance, Organic Social, and Product to align creative development, measurement frameworks, and growth strategy.
• Influence upstream creative strategy with platform-native insights and performance data.
• Present performance narratives, risks, and investment opportunities to VP+ leadership.
• Maintain senior-level platform relationships and represent T-Mobile in strategic partner engagements.
• Collaborate with agency partners for Executive Social and any staff augmentation needs.

Qualifications

• 7+ years of paid social experience, including leadership within a scaled in-house or enterprise environment.
• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent.
• Proven track record managing substantial paid social budgets with demonstrated incremental impact.
• Deep expertise across Meta, TikTok, Snap, LinkedIn, and emerging platforms.
• Strong command of incrementality testing, MMM alignment, and attribution frameworks.
• Advanced knowledge of signal strategy, automation, and AI-driven optimization.
• Financial fluency with large-scale media investment accountability.
• Executive presence and ability to influence cross-functional stakeholders.
• Experience operating within a mature, performance-driven media organization preferred.
• At least 18 years of age.

Pay

Base Pay Range: $110,800 - $200,000
Corporate Bonus Target: 20%

To find the pay range for this role based on hiring location, visit: https://paylookup.t-mobile.com/paylookup?reqID=REQ353766

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.