Senior Manager-Paid Social
About the role
Homeaglow is seeking a Senior Manager, Paid Social to take full ownership of high-impact performance marketing channels—including Meta, Influencer, and Podcast marketing—at scale. This role is ideal for a hands-on, data-driven performance marketer who loves being deep in the numbers, running disciplined experiments, and turning insights into measurable growth. You’ll partner closely with the Director of Performance Marketing, VP of Marketing, and CEO to shape and execute Homeaglow’s growth strategy while maintaining direct ownership of results. This is a high-autonomy, high-ownership role for someone who treats tactics as strategy and thrives in a remote, execution-focused environment.
Why Homeaglow?
Homeaglow is a fast-growing, fully remote company operating in the home services space, connecting homeowners with trusted, high-quality cleaning professionals nationwide. Our culture is built around autonomy, trust, and clear communication, with minimal meetings and maximum ownership. We move quickly, test rigorously, and prioritize ROI. If you’re excited by growth problems, experimentation, and building scalable systems, you’ll feel right at home here.
Responsibilities
- Own Paid Social & Performance Channels
- Lead strategy and hands-on execution for Meta campaigns supporting both customer and cleaner acquisition
- Operate directly within ad accounts, managing large-scale budgets with a strong focus on efficiency and ROI
- Own performance outcomes end-to-end, from creative testing to optimization and scaling
- Manage Influencer & Podcast Marketing
- Oversee external agencies with high performance standards
- Evaluate opportunities to bring capabilities in-house over time
- Ensure influencer and podcast investments are measurable, disciplined, and ROI-positive
- Experimentation & Optimization
- Design and execute rigorous A/B tests with statistical significance
- Continuously analyze performance data to unlock efficiency gains and growth opportunities
- Translate findings into clear insights and actionable recommendations
- Cross-Functional Collaboration
- Partner closely with marketing leadership, operations, and external vendors
- Communicate performance results, trade-offs, and next steps clearly and proactively
- Maintain organized, scalable processes for tracking and reporting performance
What Success Looks Like
- You consistently improve efficiency and ROI across paid social channels
- Your experiments generate clear learnings and meaningful performance gains
- You operate comfortably at scale, managing 7-figure monthly budgets with precision
- You balance strategic thinking with deep, tactical execution
- You demonstrate strong ownership, reliability, and follow-through in a remote environment
Qualifications
Who Thrives in This Role
- Self-directed, organized, and comfortable working autonomously
- Thinks from first principles and understands performance economics
- Clear, proactive communicator—especially in writing
- Ownership-driven, deadline-oriented, and results-focused
Required Experience
- 5+ years of hands-on paid social experience, with deep expertise in Meta
- Proven track record scaling and optimizing campaigns with 7-figure monthly spend
- Strong analytical mindset with comfort in experimentation, metrics, and statistical testing
- Highly detail-oriented, tactical, and execution-focused
- Excellent written and verbal communication skills
Preferred (but Not Required)
- Experience with influencer or podcast marketing
- Background in SaaS, two-sided marketplaces, or home services
- Ability to use SQL or Python for deeper data analysis
Benefits
- Fully covered health insurance
- Fully paid short- and long-term disability
- 401(k) plan
- Flexible / unlimited PTO
- 8 weeks fully paid parental leave, plus optional unpaid leave
- Free Homeaglow membership with up to 2 complimentary cleanings per month
- 1–2 company offsites per year
Pay
Salary: $140,000 – $180,000
Schedule
This is a fully remote role, open to candidates anywhere in the U.S.