Senior Manager, Paid Social (B2B)

About the role

As a member of the Media Team at Marketbridge, the Senior Manager, Paid Social will lead paid social strategy and execution across a portfolio of B2B client accounts. This role is designed for someone who has strong hands-on paid social expertise but is ready to operate at a broader level. You’ll manage more complex client programs, oversee multiple accounts with different goals and audiences, guide campaign strategy and optimization, and help clients understand how paid social supports their broader demand generation, ABM, pipeline, and revenue goals. You’ll remain close to the platforms and should be comfortable stepping into campaign setup, QA, troubleshooting, and optimization when needed. However, success at this level comes from your ability to see the bigger picture, set direction, guide others, and make sound strategic decisions across accounts. You’ll also play a leadership role within the Social team, helping develop more junior team members, improve our processes and ways of working, and raise the strategic bar for paid social across the practice. Our team contributes to Marketbridge by providing strategic guidance to clients and internal teams around how paid social can solve complex marketing challenges. We are also actively involved in business development, organic growth, and shaping media recommendations for both current and prospective clients.

Responsibilities

• Lead paid social strategy across multiple B2B client accounts, translating business goals into audience, channel, investment, testing, and measurement plans
• Own senior client conversations around performance, optimization, investment changes, and evolving paid social strategy
• Connect paid social performance to broader B2B outcomes including lead quality, account engagement, pipeline, and revenue
• Oversee complex paid social programs across LinkedIn, Meta, Reddit, and emerging platforms, including ABM, retargeting, and multi-touch campaign strategies
• Guide budget planning, pacing, optimization, testing, and investment decisions across accounts
• Stay close to the platforms and step into campaign setup, QA, troubleshooting, or optimization when needed
• Partner with Analytics and Creative to strengthen measurement, tracking, messaging, and testing based on performance insights
• Coach and support Specialists and Managers through campaign reviews, strategic guidance, QA, and skill development
• Partner across Demand Strategy, SEM, Advanced Media, Analytics, Creative, Client Success, and Project Management to ensure paid social is integrated into the broader media strategy
• Improve team processes, documentation, QA standards, and workflows to help paid social scale consistently across accounts
• Identify new platforms, audience opportunities, AI-enabled tools, and testing approaches that can improve client performance
• Contribute to new business pitches and organic growth opportunities through paid social strategy, forecasts, and investment recommendations
• Identify opportunities to expand paid social engagements within existing client relationships

Qualifications

• 5 to 7+ years of paid social experience, within an agency environment, with strong B2B paid social experience
• Proven experience managing multiple client accounts or complex paid social programs simultaneously
• Deep hands-on experience with LinkedIn Ads and Meta, with experience across Reddit or other emerging platforms a plus
• Strong understanding of ABM and B2B demand generation, including target account activation, buying-committee audiences, retargeting, and longer sales cycles
• Experience developing paid social strategy across audience planning, investment, testing, optimization, and measurement, not just