Manager, Paid Social (B2B)

This is a remote role, required to work in EST hours.

About the Company

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.

Who We're Looking For

As a member of the Media Team at Marketbridge, the Manager, Paid Social will embody the following traits:

• Nimble: Be able to get up to speed on a project quickly and always deliver on time.
• Collaborative: Marketing problem solving takes working with other departments to get the right information and execute in the right way.
• Curious: Consistently learning and seeking innovation, particularly around how AI can improve social media strategy while ensuring outputs remain accurate, brand-appropriate, and strategically grounded.
• Surprising: Always bringing ideas to the table that clients wouldn't have thought of.
• Proactive: Ask questions, wonder "what if," and challenge the expected.
• Passionate: We care about the work we do and who we're doing it for, constantly optimizing to deliver results.
• Detail Driven: Details make or break the entire project; we hold ourselves to the highest standards.
• A Team Player: We pride ourselves on being fun to work with, both inside and outside the agency.

Responsibilities

• Building and launching paid social campaigns directly in-platform — audience setup, targeting, budget structure, creative trafficking, and pre-launch QA.
• Managing daily and weekly optimizations: bid and budget adjustments, audience and placement refinement, creative rotation, and underperformer pausing.
• Monitoring pacing against flighted budgets and flagging over/under-delivery early, with a clear recommendation attached.
• Developing and executing paid social strategies for clients, including account-based programs targeting defined account lists and buying committees.
• Owning the reporting narrative — analyzing performance weekly and/or monthly and communicating optimization recommendations directly to clients.
• Partnering with the analytics team to ensure accurate conversion tracking, pixel/tag implementation, and UTM governance across platforms.
• Proactively bringing new ideas and test plans to clients.
• Prioritizing projects to meet all deadlines.

Requirements

• 3-5+ years of hands-on paid social experience (2+ specifically in B2B) with LinkedIn, Instagram, and Facebook. Reddit experience is a plus.
• Demonstrated experience personally managing campaign execution and in-platform optimization — this role does not hand off to a separate activation team.
• B2B marketing experience required, with account-based marketing expertise: building and activating target account lists, matched/company-list audiences, buying-committee targeting, and multi-touch program design.
• Familiarity with ABM and intent platforms (6sense, Demandbase, or similar) and how they connect to paid social activation.
• Experience managing budget pacing across multi-flight, multi-platform campaigns.
• Working knowledge of conversion tracking implementation (LinkedIn Insight Tag, Meta Pixel/CAPI) and how tracking gaps affect reporting.
• Well-versed in data storytelling.
• Comfortable in a client-facing role, including presenting performance and defending optimization recommendations directly to clients.
• Comfortable experimenting with AI-enabled tools.

Culture

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market. Our values shape how we operate day to day:

• Be Kind: Treating teammates with respect and showing up for one another.
• Be Open: Collaborating, sharing perspectives, and giving clear, honest feedback.
• Be Real: A culture of authenticity where people can speak up and be themselves.
• Be Brave: Challenging assumptions, thinking critically, and pursuing ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and trust people to take initiative and follow through.

Benefits

• Time Off & Flexibility: Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). The office is closed from Christmas to New Year’s.
• Health & Wellness: Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security: 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage.
• Learning & Growth: A professional development fund ($500) and continuous learning programs.
• Tech & Perks: Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.

Pay

The anticipated salary range for this role is $69,000 to $86,000. Final compensation will be determined based on the successful candidate’s qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role’s core requirements.

Note: This position requires candidates to be eligible to work in Canada or the US without visa sponsorship. Marketbridge is an Equal Opportunity Employer.