Manager, Paid Social

About the role

We are seeking a Social Media Manager with experience in campaign management and execution. This role requires a vocal and engaged leader on client and functional teams, with the ability to carry out strategy through structuring, planning, and training junior team members. Managers directly manage junior Social team members on their account, guiding their growth and ensuring effective team function with minimal errors.

Leadership responsibilities

• Drive overall digital strategy and associated tactics to meet client's goals, working closely with account lead(s)
• Established as leader with the client and across all departmental teams, effectively prioritizing and negotiating needs between all parties
• Effectively manage and develop junior team members (mentoring, training, etc.)
• Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
• Ability to problem solve, such as finding solutions for issues not yet attempted
• Proactively share learnings and best practices across the organization
• Establish oneself as an expert within their functional department and client team
• Identify ways to improve team efficiency and effectiveness, such as new processes
• Bring new proactive ideas to help meet client goals and grow business

Communication expectations

• Ability to consult/educate/negotiate with clients and agency partners
• Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors
• Ability to present recommendations/ideas to client and internal team
• Ability to effectively merchandise successes to the client
• Help educate client team on latest trends, best practices, technologies, etc.
• Demonstrates appropriate judgment through proper escalation

Functional expertise

• In-depth knowledge of paid social optimizations (proactive and reactive)
• Forecasting and opportunity/gap analysis
• Campaign management tools, including bid rules/management
• Advanced social platform knowledge across all objectives (awareness, consideration and conversion)
• Monitoring new social trends and products and evaluating application to client
• Research tools/competitive analysis
• Budget/pacing and billing
• Understanding integrated media
• Industry trends

Requirements

• Deep understanding of social performance campaigns and activation
• Help strategists and coordinators develop insights and actions (implications) that demonstrate a thorough understanding of the client's goals
• Responsible for overseeing campaign management including pacing, reporting, optimizations, etc.
• Ability to develop cross channel performance strategies
• Having a passion for advertising and establishing yourself as a thought leader within the office
• Staying up to date on industry trends and partner updates
• Proactively bringing new opportunities to the team
• Proactively bring new ideas for the account for broader business impact
• Ensure proper communication between various agency capabilities and performance team
• Day-to-day lead on client communications

Qualifications

• Bachelor's degree in marketing, advertising, or communications or relevant post-secondary education, training, or equivalent experience
• 3+ years of hands-on-keyboard work experience managing paid social media accounts
• Be a proactive self-starter
• Possess general knowledge of direct marketing principles and strategies
• Have polished presentation, communication and listening skills
• Have strong organizational skills as applied through an ability to manage multiple projects at once
• Be confident in analyzing and acting on marketing data

What you can expect

• The chance to grow the agency and yourself
• Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide
• The ability to be brave, try new things and help continue to grow our digital offering
• A place that cares about your personal passions just as much as your work

Pay

$50,000 - $95,000