Senior Manager Paid Media (Brand)

About the role

The Senior Manager, Paid Media (Brand) will oversee global media plans across online and offline channels to ensure bespoke media activations pending market lifecycle & localized differences. They will report to the Senior Director of Paid Media. They will develop talent, foster collaboration and ensure effective communication and implement scalable measurement methodologies and operational frameworks to guide testing road maps and ensure actionable results for online and offline media activations. They will project manage across direct team and cross-functional partners through clear alignment on KPIs, identifying roadblocks and proactively optimizing processes. They will develop test and learn roadmap to inform investment strategy, identify new learnings and increase media incrementally and efficacy. They will collaborate with internal and external stakeholders (e.g. platform partner, media agency, creative, etc.) to scale and track paid media recommendations. They will lead partnership QBRs to ensure agency and platform partner relationships are meeting mutual expectations & perform. They will look for opportunities to include new technologies & innovative tactics within the program; continuously monitor industry trends, technologies and standards for campaigns and monitor competitive landscape to understand marketplace and industry trends over time. They will leverage data and user insights to make decisions for new & existing work streams.

Responsibilities

• Oversight of global media plans across online and offline channels
• Bespoke media activations pending market lifecycle & localized differences
• Develop talent, foster collaboration and ensure effective communication
• Implement scalable measurement methodologies and operational frameworks
• Project manage across direct team and cross-functional partners
• Align on KPIs, identify roadblocks and proactively optimize processes
• Develop test and learn roadmap to inform investment strategy
• Collaborate with internal and external stakeholders
• Lead partnership QBRs to ensure agency and platform partner relationships meet mutual expectations
• Monitor industry trends, technologies and standards for campaigns and competitive landscape
• Leverage data and user insights to make decisions for new & existing work streams

Requirements

• Education: Bachelor’s degree in business or marketing required
• Experience: 5-7 years in marketing in paid media (brand) with a focus on analytics; experience in luxury/fashion a plus
• Industry Knowledge: Solid understanding of media measurement solutions and testing implementation (MMM, brand awareness tracking, split testing)
• Strategic Skills: Proven ability in strategy development and data analysis to drive marketing decisions
• Leadership: Experience in leading and developing a team, with strong project management skills
• Communication: Excellent verbal and written communication abilities, with strong negotiation skills
• Financial Acumen: Skilled in budget management and optimizing marketing investments
• Adaptability: Ability to adapt strategies in a fast-paced environment and innovate as needed
• Technical Proficiency: Knowledge of marketing technologies, digital platforms, offline media and analytics tools

Qualifications

• Education: Bachelor’s degree in business or marketing required
• Experience: 5-7 years in marketing in paid media (brand) with a focus on analytics; experience in luxury/fashion a plus
• Industry Knowledge: Solid understanding of media measurement solutions and testing implementation (MMM, brand awareness tracking, split testing)
• Strategic Skills: Proven ability in strategy development and data analysis to drive marketing decisions
• Leadership: Experience in leading and developing a team, with strong project management skills
• Communication: Excellent verbal and written communication abilities, with strong negotiation skills
• Financial Acumen: Skilled in budget management and optimizing marketing investments
• Adaptability: Ability to adapt strategies in a fast-paced environment and innovate as needed
• Technical Proficiency: Knowledge of marketing technologies, digital platforms, offline media and analytics tools

Skills

• Media planning and buying
• Analytics and data-driven decision making
• Project management
• Collaboration and teamwork
• Strategic thinking
• Communication and negotiation
• Financial acumen
• Adaptability and innovation
• Technical proficiency

Benefits

• Access to healthcare benefits
• 401(k) plan
• Bonus
• Employee discounts
• Summer Fridays (corporate roles)
• Generous paid time off, sick time

Pay

Estimate Salary Range: $140-$145k

Schedule

N/A