Senior Manager, Paid Media

About the role

The Senior Manager, Paid Media is the operational engine behind Chamberlain's $78M paid media portfolio. This role translates enterprise strategy into channel plans, agency briefs, and performance recommendations that drive enrollment growth across Chamberlain University.

Responsibilities

• Own budget pacing, forecasting, accruals, and financial health across the full $78M portfolio
• Translate enterprise media strategy into channel-level plans, agency briefs, and execution timelines; manage day-to-day agency relationships with accountability for output quality and strategic alignment
• Synthesize cross-channel performance into clear reallocation recommendations — including MMM, incrementality, and Salesforce attribution inputs
• Build and maintain reporting infrastructure — dashboards, pacing summaries, and executive-ready performance updates — that enable timely, confident decision-making
• Prioritize and manage the test-and-learn roadmap, ensuring experiments are properly designed, measured, and translated into applied strategy — not just documented and shelved
• Lead execution of special initiatives (Elevate, SSM, new campus launches), coordinating across creative, web, enrollment, and analytics to keep programs resourced and on-track
• Prepare and present performance summaries and budget reviews for senior leadership and cross-functional audiences
• Identify performance risks and escalate with well-framed recommendations, not just alerts

Qualifications

• Bachelor's Degree preferably in marketing required or a related field required and Master's Degree MBA preferred
• 7+ years of marketing experience in a corporate marketing or advertising agency environment required
• Sharp, strategic marketer with a blend of direct marketing and brand marketing experience required
• Proven local marketing experience required and experience working in an inquiry generation setting for a direct sales force preferred
• Education experience preferred
• Experience managing budgets required
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Strong leadership and communication skills
• Solid analytical skills
• PC skills in Microsoft Office applications

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $115,000 and $130,000. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility.

The position qualifies for the below benefits:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Covista is an equal opportunity employer – minority / female / disability / veteran / gender identity / sexual orientation.