Senior Manager, Organic Growth

About the role

The Sr. Manager, Organic Growth owns Ship&Play's organic visibility and on-site conversion performance — the other half of the Direct B2C acquisition engine alongside paid. This role leads technical SEO, AI Overview / Generative Engine Optimization (AIO/GEO) strategy, web content briefing, and conversion rate optimization across the portfolio's digital properties, and manages the SEO/organic agency relationship.

Responsibilities

• Own organic visibility strategy: technical SEO, on-page optimization, and site architecture across all brand properties.
• Lead AI Overview and Generative Engine Optimization (AIO/GEO) strategy as this channel grows in importance.
• Manage the SEO/organic agency relationship, including evaluating fit as AIO/GEO priorities shift.
• Own conversion rate optimization (CRO) across digital touchpoints, running structured test-and-learn programs.
• Develop web content briefs and partner with Content Strategy and Copywriting to execute against them.
• Report on organic traffic, visibility, and conversion rate performance across brands.
• Partner with MarTech & AI Enablement on testing infrastructure (e.g., Optimizely/Concord) and analytics.
• Support cross-sell discovery paths across ShipSticks, ShipCamps, and ShipSkis web properties.

Qualifications

• 5+ years in SEO/organic growth, including hands-on technical SEO and CRO program ownership.
• Working knowledge of emerging AI Overview / Generative Engine Optimization practices.
• Experience managing an external SEO or content agency.
• Comfortable partnering with content, brand, and analytics teams to ship structured experiments.