Senior Manager, Performance & Organic Growth
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We need to parse the posting.
We have:
- About the role: The description: "Scribd, Inc. is on a mission..." includes mission, culture, etc. That's about the role? Actually it's about company. Could be "About the role" but we can treat as "About the role" or "About the company". The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can include About the role if content exists. The posting includes mission, culture, etc. So we can put that in
. - Responsibilities: list of bullet points: Own strategy across paid and organic discovery..., Allocate budget..., Manage and develop the team..., Lead attribution..., Partner with brand marketers..., Work with creative..., Test new and emerging channels... So we can put
- for each.
- Qualifications: list of bullet points: 6+ years..., 2+ years..., Strong understanding..., Working knowledge..., Strong command..., Experience with MMM..., Experience owning or evaluating marketing technology..., Analytical mindset..., Comfortable using AI tools..., Solid understanding of creative best practices..., Excellent communication..., Customer-obsessed mindset. So we can put
- .
- Skills: Not explicitly separate; qualifications cover skills. Could we create a Skills section? The posting doesn't have a separate "Skills" heading; but we could infer skills from qualifications. However instruction: include a section ONLY when the posting has real, specific content for it. There's no explicit Skills section; we could combine qualifications and skills? Probably better to not create a Skills section unless there is explicit list of skills. The qualifications list includes skills; but we could treat Qualifications as covering both. So we will not create a separate Skills section.
- Benefits: The posting lists benefits under "Benefits At Scribd, Inc." then bullet list: Scribd Flex..., Comprehensive health..., Mental health..., Generous paid time off..., Paid parental leave..., Retirement matching..., Learning and development..., Wellness and home office stipends..., Complimentary access..., Enterprise access... So we can create Benefits section with
- .
- Pay: The posting includes salary ranges for California, US outside California, Canada. So we have pay info. Must create Pay section with content. Should we list the ranges? Yes. Use
maybe with details. Not a list but we can put
. The instruction: Use
for prose. So we can put a paragraph describing ranges. - Schedule: Not mentioned explicitly. There's mention of Scribd Flex flexible work model, occasional in-person attendance required. That's about schedule/work arrangement. Could be considered Schedule? The posting mentions "Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location." That's about work arrangement/schedule. Could be considered Schedule section. However we need to see if we should create a Schedule section. The instruction: include a section ONLY when the posting has real, specific content for it. The posting does have content about flexible work model and occasional in-person attendance. So we could create a Schedule section with that info. But the heading "Schedule" is typical for work hours; but we can still use it. However we must not create placeholder text. We have actual content. So we can include Schedule section with a
describing flexible work model and occasional in-person attendance. - About the role: we have mission, culture, etc. Could also include "About the role" as a short paragraph summarizing the role: "We're looking for a results-oriented performance marketing leader to own how people find us across our family of products: Everand, Fable, and Scribd. Reporting to our Director of Growth, you'll set strategy across paid and organic discovery, leading a team of channel experts across paid search, paid social, affiliate, SEO, and LLMs to build an efficient, profitable acquisition engine across all three brands." That's actually part of the role description. So we can put that in About the role. Thus sections: About the role, Responsibilities, Qualifications, Benefits, Pay, Schedule. We must not repeat job title as heading. Not include Job ID etc. Remove boilerplate like EEO, accommodations, privacy policy, etc. Also remove navigation, cookie, legal, duplicated lines. Also remove "Get to Know Scribd, Inc." etc. We must preserve all substantive information. So we need to include all bullet points from responsibilities, qualifications, benefits, pay ranges, schedule info, and about the role description. We must not invent or summarize away detail. So we need to keep each bullet exactly as in posting (maybe minor wording changes okay but better to keep). We'll copy them. Let's extract exact bullet points. Responsibilities from posting: - Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers. - Allocate budget across performance channels to drive growth. - Manage and develop the team of channel owners, fostering a culture of learning and performance. - Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize return on investment continuously. - Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together. - Work with creative to produce assets that drive strong engagement and conversion. - Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured. Check if any missing: The posting also had "Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers." That's first bullet. Qualifications bullet points: - 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company. - 2+ years of direct people management experience. - Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate. - Working knowledge of SEO and LLM visibility. - Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality. - Experience with Media Mix Modeling (MMM) is a plus. - Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling. - Analytical mindset with the ability to interpret and apply data insights. - Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production. - Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams. - Excellent communication and collaboration skills, comfortable working across a multi-brand portfolio. - Customer-obsessed mindset. Benefits bullet points: - Scribd Flex (flexible work model) - Comprehensive health, dental, and vision coverage - Mental health support and disability coverage - Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals - Paid parental leave and family support benefits - Retirement matching and employee equity - Learning and development programs and professional growth opportunities - Wellness and home office stipends - Complimentary access to the Scribd, Inc. suite of products - Enterprise access to leading AI tools Pay info: We need to include the ranges. The posting says: "At Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $136,500 [minimum salary in our lowest geographic market within California] to $211,000 [maximum salary in our highest geographic market within California]. In the United States, outside of California, the reasonably expected salary range is between $112,500 [minimum salary in our lowest US geographic market outside of California] to $200,000 [maximum salary in our highest US geographic market outside of California]. In Canada, the reasonably expected salary range is between $143,500 CAD [minimum salary in our lowest geographic market] to $180,000 CAD [maximum salary in our highest geographic market]. We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package." We need to preserve all substantive information. So we can put a paragraph summarizing that. Could also break into multiple paragraphs but it's okay. Schedule info: The posting includes "Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location." Also earlier: "Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location." Also there is a list of cities where employees must be based. That's location eligibility, not schedule. But schedule section could include flexible work model and occasional in-person attendance. Also we could include location eligibility under Schedule? Might be better to treat location eligibility as part of "About the role" or separate? The instruction only gave headings list; we could add a section for "Location" but not in list. Better to incorporate location info into About the role or maybe a separate section not listed? Since we must only use those headings, we should not create extra headings. So we can put location eligibility in About the role paragraph as well. Thus About the role paragraph: include mission, culture, role description, location eligibility. Let's craft About the role paragraph: "Scribd, Inc. is on a mission to advance human understanding. Our four products — Scribd®, Slideshare®, Everand™, and Fable — help billions of people across the globe move beyond access and into insight, application, and expertise. Culture at Scribd, Inc. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. We believe the best work happens when individual flexibility is balanced with meaningful community connection. Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location. So what are we looking for in new team members? At Scribd, Inc., we hire for “GRIT.” Traditionally defined as the intersection of passion and perseverance toward long-term goals, GRIT reflects the mindset we expect from every employee. For us, it also serves as a practical framework for how we work: setting and achieving Goals, delivering Results within your role, contributing Innovative ideas and solutions, and strengthening the broader Team through collaboration and attitude. This posting reflects an approved, open position within the organization. We're looking for a results-oriented performance marketing leader to own how people find us across our family of products: Everand, Fable, and Scribd. Reporting to our Director of Growth, you'll set strategy across paid and organic discovery, leading a team of channel experts across paid search