Senior Manager, Performance & Organic Growth

We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to extract content from posting. First, identify sections: - About the role: The posting includes description: "We're looking for a results-oriented performance marketing leader to own how people find us across our family of products: Everand, Fable, and Scribd. Reporting to our Director of Growth, you'll set strategy across paid and organic discovery, leading a team of channel experts across paid search, paid social, affiliate, SEO, and LLMs to build an efficient, profitable acquisition engine across all three brands." Also earlier mission and culture but that's generic; but we can include role description. - Responsibilities: list bullet points after "Responsibilities". The posting enumerates responsibilities: Own strategy across paid and organic discovery..., Allocate budget..., Manage and develop the team..., Lead attribution and reporting..., Partner with brand marketers..., Work with creative..., Test new and emerging channels... - Qualifications: list bullet points after "Qualifications". The posting includes many qualifications: 6+ years experience..., 2+ years direct people management..., Strong understanding..., Working knowledge..., Strong command..., Experience with MMM is a plus..., Experience owning or evaluating marketing technology..., Analytical mindset..., Comfortable using AI tools..., Solid understanding of creative best practices..., Excellent communication..., Customer-obsessed mindset. - Skills: Not explicitly separate; but qualifications cover skills. Could we create a Skills section? The posting doesn't have a separate "Skills" heading; but we could extract skill items from qualifications? However instruction: include a section ONLY when posting has real, specific content for it. There's no explicit Skills section; but we could treat Qualifications as covering skills. Might not need separate Skills. - Benefits: There's a "Benefits" section with list: Scribd Flex (flexible work model), Comprehensive health..., Mental health support..., Generous paid time off..., Paid parental leave..., Retirement matching..., Learning and development..., Wellness and home office stipends..., Complimentary access..., Enterprise access... - Pay: There's a Pay section with salary ranges for different locations. It includes details: "At Scribd, Inc., your base pay is one part of your total compensation package..." and then ranges for California, US outside CA, Canada. Also mention equity eligibility. So we have specific content. - Schedule: Not explicitly mentioned; there is mention of Scribd Flex flexible work model, occasional in-person attendance required. Could we treat that as Schedule? The posting mentions "Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location." That's about work arrangement/schedule. Could be considered Schedule. However we need to see if we should create a Schedule section. The instruction: include a section ONLY when posting has real, specific content for it. The posting does mention flexible work model and occasional in-person attendance. That's specific enough. So we can create a Schedule section with that content. - About the role: we have content. - Requirements: Might be same as Qualifications? Usually Requirements separate. The posting has "Qualifications" but not separate "Requirements". We could treat Qualifications as Requirements. But we need to follow headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. If we don't have separate Requirements, we could omit it. However we have Qualifications section; we could also have Requirements as same content? Better to not duplicate. We'll include Qualifications and maybe treat Requirements as not present. But we need to decide: The posting has "Qualifications" heading; we can map that to Qualifications section. For Requirements, maybe we can combine with Qualifications? But we should not create empty heading. So we omit Requirements. Similarly Skills: we could extract skill items from qualifications but there is no explicit Skills heading. Safer to omit Skills. Thus sections: About the role, Responsibilities, Qualifications, Benefits, Pay, Schedule. Now we need to format:

About the role

then

with prose (maybe multiple paragraphs). For list items, use

• . We must preserve all substantive information, not invent or summarize away detail. Must not include boilerplate like EEO, cookie, navigation, legal, scam-warning, duplicated lines, application instructions. Also remove "This posting reflects an approved, open position within the organization." maybe that's boilerplate? It's not exactly boilerplate but it's generic; but it's substantive? It's just stating it's an approved open position; could be considered filler. Might drop. Also remove "So what are we looking for in new team members?" etc. But we need to keep role description. We need to be careful to not include duplicated lines. Let's extract content precisely. About the role: The paragraph after "So what are we looking for in new team members? At Scribd, Inc., we hire for “GRIT.” ..." That's about GRIT, but that's more about culture. The role description starts after that: "We're looking for a results-oriented performance marketing leader to own how people find us across our family of products: Everand, Fable, and Scribd. Reporting to our Director of Growth, you'll set strategy across paid and organic discovery, leading a team of channel experts across paid search, paid social, affiliate, SEO, and LLMs to build an efficient, profitable acquisition engine across all three brands." We could also include earlier mission statement? That's about company mission, not role. Probably not needed for About the role. But we could include brief company mission as part of About the role? The instruction: preserve ALL substantive information; do not invent or summarize away detail. The mission statement is substantive about company but not role. However the section About the role could include company context? Might be okay but risk of including boilerplate? The mission statement is not boilerplate; it's specific to Scribd. But the instruction says "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So About the role likely expects description of the role, not company mission. However we could include both mission and role description as part of About the role; it's still substantive. But to be safe, include the role description paragraph only. Responsibilities: list each bullet. Let's copy responsibilities exactly: - Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers. - Allocate budget across performance channels to drive growth. - Manage and develop the team of channel owners, fostering a culture of learning and performance. - Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize return on investment continuously. - Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together. - Work with creative to produce assets that drive strong engagement and conversion. - Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured. We need to ensure we keep the colon and details. Qualifications: list each bullet. - 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company. - 2+ years of direct people management experience. - Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate. - Working knowledge of SEO and LLM visibility. - Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality. - Experience with Media Mix Modeling (MMM) is a plus. - Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling. - Analytical mindset with the ability to interpret and apply data insights. - Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production. - Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams. - Excellent communication and collaboration skills, comfortable working across a multi-brand portfolio. - Customer-obsessed mindset. Benefits: list each bullet. - Scribd Flex (flexible work model) - Comprehensive health, dental, and vision coverage - Mental health support and disability coverage - Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals - Paid parental leave and family support benefits - Retirement matching and employee equity - Learning and development programs and professional growth opportunities - Wellness and home office stipends - Complimentary access to the Scribd, Inc. suite of products - Enterprise access to leading AI tools Pay: we need to include the salary range details. The text includes: "At Scribd, Inc., your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $136,500 [minimum salary in our lowest geographic market within California] to $211,000 [maximum salary in our highest geographic market within California]. In the United States, outside of California, the reasonably expected salary range is between $112,500 [minimum salary in our lowest US geographic market outside of California] to $200,000 [maximum salary in our highest US geographic market outside of California]. In Canada, the reasonably expected salary range is between $143,500 CAD [minimum salary in our lowest geographic market] to $180,000 CAD [maximum salary in our highest geographic market]. We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package." We need to preserve all substantive information; we can put this as prose in

  . Could also break into

  but it's not a list. We'll keep as paragraph(s). Might split into multiple paragraphs for readability but not required. Schedule: content about Scribd Flex and occasional in-person attendance. We have: "Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location." Also earlier: "Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location." That's the same. We can put that as

  . Now we need to output only HTML fragment, no /, no markdown fences. Let's construct:

  About the role

  We're looking for a results-oriented performance marketing leader to own how people find us across our family of products: Everand, Fable, and Scribd. Reporting to our Director of Growth, you'll set strategy across paid and organic discovery, leading a team of channel experts across paid search, paid social, affiliate, SEO, and LLMs to build an efficient, profitable acquisition engine across all three brands.

  Responsibilities

  • Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers.