Senior Manager, Performance & Organic Growth
About the role
Scribd, Inc. is on a mission to advance human understanding through its products Scribd®, Slideshare®, Everand™, and Fable, helping billions move beyond access into insight, application, and expertise. The company supports a culture where employees can be real and bold, debate and commit, embrace plot twists, and take action while prioritizing the customer. Scribd Flex empowers employees to choose workstyle and location that support their best performance, with intentional in‑person moments to strengthen collaboration and culture. Occasional in‑person attendance is required for all employees, regardless of location. Employees must have their primary residence in or near one of the following cities: United States (Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.); Canada (Ottawa, Toronto, Vancouver); Mexico (Mexico City). The company hires for “GRIT” – passion and perseverance toward long‑term goals, reflected in setting and achieving Goals, delivering Results, contributing Innovative ideas, and strengthening the Team through collaboration and attitude.
Responsibilities
- Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and LLM‑driven search, aligning with product and brand marketers.
- Allocate budget across performance channels to drive growth.
- Manage and develop the team of channel owners, fostering a culture of learning and performance.
- Lead attribution and reporting across paid and organic channels, using data‑driven insights to reallocate spend and optimize ROI continuously.
- Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
- Work with creative to produce assets that drive strong engagement and conversion.
- Test new and emerging channels beyond the core set, looking for market opportunities not yet captured.
Qualifications
- 6+ years of experience running performance marketing channels, managing meaningful paid budgets in‑house at a B2C company.
- 2+ years of direct people management experience.
- Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate; working knowledge of SEO and LLM visibility.
- Strong command of marketing unit economics and financial concepts such as LTV/CAC, with solid understanding of marketing attribution and incrementality.
- Experience with Media Mix Modeling (MMM) is a plus.
- Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
- Analytical mindset with ability to interpret and apply data insights.
- Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production.
- Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams.
- Excellent communication and collaboration skills, comfortable working across a multi‑brand portfolio.
- Customer‑obsessed mindset.
Benefits
- Scribd Flex (flexible work model)
- Comprehensive health, dental, and vision coverage
- Mental health support and disability coverage
- Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
- Paid parental leave and family support benefits
- Retirement matching and employee equity
- Learning and development programs and professional growth opportunities
- Wellness and home office stipends
- Complimentary access to the Scribd, Inc. suite of products
- Enterprise access to leading AI tools
Pay
At Scribd, Inc., base pay is one part of the total compensation package and is determined within a range based on local cost‑of‑labor benchmarks. In California the reasonably expected salary range is $136,500 – $211,000. Outside California (U.S.) the range is $112,500 – $200,0