Senior Manager of National Retail Channel Marketing

About the role

Reporting into the Director of National Retail Channel Marketing, the Sr. Manager, Channel Marketing will be responsible for driving marketing efforts for the mobile product portfolio in the US, working closely with Samsung’s retail partners. The scope focuses on integrated go-to-market planning, market analysis, and best-in-class Samsung Galaxy branded experience within omni-channel retail settings. This role will provide thought leadership to multiple marketing and cross-functional support teams in mobile marketing, corporate marketing, sales, retail partners, and agencies in the development of demand and traffic-generating marketing campaigns, in-store experiences (select partners), promotions, and comprehensive advertising materials & plans, including experiential campaigns. The position requires developing and delivering executive-level recommendations followed by action plans managed to completion.

Responsibilities

• Formulate and manage channel marketing plans and programs, including go-to-market strategies for national retailers such as Best Buy, Amazon, Walmart, Costco, etc., across all Samsung Mobile product categories: Phones, Tablets, Watches, PCs, Accessories, and Services.
• Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
• Manage multi-million-dollar digital advertising programs and several agency partners.
• Manage the end-to-end online customer experience journey.
• Develop marketing strategy and spend for retail partners, evaluating campaign effectiveness while driving attainment of various marketing KPIs.
• Work with cross-functional teams (Project Management, Product Planning, Retail, Finance, Brand Marketing, Agencies, etc.) to create, update, and drive product launch schedules, marketing, and ecommerce placements for all new products ranged at assigned partners.
• Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each assigned account.
• Establish creative strategy for partner and asset delivery schedules (e.g., photography, logos, key visuals, messaging) that support the needs of each assigned retailer.
• Develop the strategy for in-store customer experience journeys (select partners).
• Conduct data collections, research, and insight creation to identify unique selling points for each retailer.
• Work with the broader, central channel marketing team on strategic acquisition and retention initiatives such as hyper-local and regional strategies and execution.
• Collaborate with cross-functional teams, agencies, and retail partners to drive CDM, media, partnership, and experiential programming planning and execution.
• Spearhead foundational elements of the communication strategy from translating the target consumer into addressable audiences, communities, and opportunity segments to directing the preparation of messaging strategies and toolkits.
• Communicate product positioning throughout the team and assist the organization in developing customer presentations.
• Serve as the primary point of contact and day-to-day liaison for external advertising agencies, managing agency relationships, overseeing media briefs, creative development, timelines, and budget accountability to ensure delivery of high-quality campaigns.
• Present clear and actionable evaluations and recommendations to management and develop a comprehensive channel marketing overview strategy for assigned accounts.

Qualifications

• Minimum: Bachelor’s degree with 8+ years of experience in channel marketing, trade marketing, or consumer journey marketing; MBA a plus.
• Strong social and digital expertise, including mastery and optimization of tactics like PPC and display ads.
• Prior experience working at or directly with an advertising agency with demonstrated ability to effectively manage agency partners, provide clear creative direction, and hold agencies accountable to deliverables, timelines, and performance expectations.
• Strong CDM/CLM/CRM experience.
• Positive attitude and ability to thrive in a dynamic, ambiguous environment.
• Partnering with sales teams to drive sales and market share growth.
• Prior experience in marketing in high-tech, telecommunications, or retail industries preferred.
• Comfortable working in a dynamic, fast-paced industry and matrix organization with multiple constituents.
• Advanced MS Excel and MS PowerPoint knowledge and skills.
• Strong written (PPT presentations) and oral communication skills.
• Ability to work both independently or in a team environment to achieve personal and team project goals, including completing assignments within and exceeding established time frames.

Pay

The salary range for this role if based in Washington state is expected to be between $152,500 and $188,500. Actual pay will be determined considering factors such as relevant skills and experience and comparison to other employees in the role.

Benefits

• Medical, Dental, Vision, Life Insurance
• 401(k) with Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• MBO bonus compensation based on company, division, and individual performance