Senior Manager, Channel Marketing

About the role

About Us With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality. Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market. At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us. Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Reports To: Vice President, Growth & Demand Generation

Location: US Remote

Responsibilities

• Lead the development and execution of partner marketing programs that support partner, pipeline, and revenue growth objectives.
• Develop and manage partner segmentation, tiering, MDF programs, incentives, investment criteria, and program benefits.
• Create scalable go-to-market and demand generation initiatives that enable distributors, resellers, and strategic partners to build pipeline and generate revenue.
• Establish and maintain measurement frameworks to evaluate partner marketing performance, pipeline contribution, revenue impact, and return on investment.
• Develop partner-facing campaigns, content, tools, and enablement resources that support effective marketing and selling of ChargePoint solutions.
• Use performance insights and data analysis to optimize programs, improve partner engagement, and increase program effectiveness.
• Collaborate closely with Channel Sales, Marketing, Operations, and regional teams to drive program adoption and execution globally.
• Provide leadership and direction for channel marketing initiatives and support the growth of the function as the partner ecosystem expands.

Requirements

• 10+ years of B2B marketing experience.
• Significant experience in channel, partner, or ecosystem marketing.
• Experience building, scaling, or enhancing partner marketing programs.
• Deep understanding of distributor, reseller, and indirect go-to-market models.
• Demonstrated success developing partner marketing programs that contribute to measurable pipeline and revenue growth.
• Experience developing MDF programs, partner incentives, tiering frameworks, and partner investment strategies.
• Proven ability to collaborate across Sales, Marketing, and Operations teams in a global environment.
• Experience establishing KPIs, performance measurement systems, and reporting frameworks for partner marketing programs.
• Strong analytical skills with the ability to evaluate program performance and make data-driven recommendations.
• Strong strategic, analytical, and operational leadership skills.
• Ability to influence stakeholders across functions and regions.
• Strong communication and organizational skills.