Senior Manager of Digital Growth and Customer Journeys

About the role

This role collaborates directly with our Marketing, Sales, Product, and IT teams to shape how Launchpad creates awareness, engages prospective customers, and enables success building on our platform.

Responsibilities

• Drive qualified traffic to Launchpad.io through digital advertising, SEO, content, and other scalable acquisition channels.
• Build the analytics and reporting capabilities needed to understand how prospects move from first click through sign-up, Blueprint creation, application development, production, and growth.
• Identify where prospects and customers encounter friction and use data, experimentation, and customer insight to improve conversion across the entire journey.
• Partner across marketing, product, sales, engineering, and customer success teams to influence the website, product experience, onboarding, and other touchpoints that help customers progress.
• Build a measurable, repeatable digital growth engine that continuously improves how Launchpad attracts, activates, converts, retains, and expands customers.

Qualifications

• 5+ years in digital growth, customer journeys, or similar position.
• Advanced proficiency in Excel and Power BI, with the ability to analyze complex datasets into actionable business insights.
• Built and scaled digital growth programs that generated measurable customer and revenue outcomes, not just traffic or leads.
• Successfully grew qualified acquisition across channels such as paid search, paid social, SEO, content, and retargeting.
• Improved conversion through disciplined experimentation, testing, and optimization across the customer journey.
• Connected marketing activity to downstream behaviors such as sign-up, product activation, adoption, retention, and revenue.
• Built or improved analytics, attribution, dashboards, and reporting that revealed how customers progressed and where they dropped off.
• Collaborated with product, engineering, sales, and customer success teams to improve the end-to-end customer experience and drive sustained growth.

Skills

• Strong communication and storytelling skills.
• Ability to articulate a compelling joint narrative about why investors should encourage their portfolio companies to build on Launchpad.
• Self-starter mindset and enjoyment of building new motions.
• Organized, persistent, and disciplined about pipeline and follow-through.
• Ability to turn fragmented opportunities into structured programs that scale.
• Motivation to see portfolio companies modernize faster and smarter on Launchpad.

Pay

Base salary range for this role is 122,900 - 187,200 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives. The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range.