Senior Manager, Digital Growth Marketing

Roles & Responsibilities

• Develop and execute digital marketing strategies to drive customer acquisition and revenue growth across various digital channels, including but not limited to website, SEM, SEO, email marketing, and social media.
• Manage and optimize the company website to enhance user experience, increase conversion rates, and drive engagement.
• Support the planning, execution, and optimization of digital campaigns to drive targeted traffic and conversions.
• Collaborate with content to develop engaging and conversion-focused content for digital channels.
• Analyze campaign performance data and key metrics to measure ROI and identify opportunities for optimization.
• Conduct market research and stay updated on industry trends to inform digital marketing strategies.
• Stay informed about the latest developments in digital marketing technology and tools, and implement best practices to enhance campaign performance.
• Develop dashboards and reports to track key performance indicators and communicate insights to stakeholders.

Qualifications

• Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• A deep understanding of digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, LinkedIn Ads Manager, SEMRush, and Hubspot.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills, with a passion for innovation and experimentation.