Senior Manager, Digital Marketing

Job Summary

The Senior Manager of Digital Marketing is a key leader within our marketing strategy team, responsible for overseeing and executing digital marketing campaigns with agency partners in Paid Social, SEM, Affiliate and all other paid media placements like CTV, display, and retargeted direct mail. You’ll use your expertise in paid media to help grow customer acquisition and drive e-commerce revenue growth.

Requirements

• Lead the development and execution of multi-channel campaigns across digital channels to reach digital growth goals
• Contribute to seasonal campaign briefs to lead internal teams and external agency partners
• Develop monthly Paid Social briefs
• Analyze performance and learnings from previous campaigns to inform future strategies and execution
• Collaborate with peers and project managers to ensure successful campaign execution
• Track, analyze, and report on weekly and monthly campaign metrics to evaluate performance, identify trends, and propose strategic adjustments that optimize campaign success.
• Lead day-to-day communication with project managers on coordination of campaign deliverables
• Build partnerships across merchandising, creative, web and technology teams to to ensure successful execution of marketing plans
• Manage monthly budgets, invoicing and reconciliation

What You’ll Need

• Minimum 7+ years in strategic omni-channel marketing, with at least 2 recent years in digital paid media channels (CRM knowledge a bonus)
• Working knowledge of Paid Social campaign planning and optimizations (Meta, Pinterest)
• Working knowledge of leading agencies in Paid Search campaigns
• Working knowledge of additional paid media placements, such as Digital Display, Connected TV and Affiliate Marketing
• Proven track record of developing and executing successful digital marketing campaigns
• Proficiency in digital marketing tools and reporting on marketing KPIs
• Strategic thinker that understands the crossroads of campaign performance and creative
• Hightly organized and able to operate independently and manage agency relationships
• Passionate about digital marketing and finding new ways to grow revenue
• Excited to embrace the world of women’s apparel and ideally already a fashion lover
• Driven to build meaningful relationships that align with the Evereve brand, with excellent communication and interpersonal skills

Success Looks Like

• Paid media plans that run efficiently with an understanding of performance levers that drive growth
• Monthly reporting that tells the story of what happened, why, and what we should do next in our marketing channels
• Meeting new customer acquisition goals
• Excellent agency relationships built on trust and successful campaigns

Benefits and Perks

• Self-Managed PTO: Time off is yours to plan and use as you need it
• Affordable Health Insurance: 80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependents
• Profit Sharing Bonus: Paid quarterly based on company performance
• Parental Leave: Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing family
• Flex Spending Accounts: Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costs
• Additional Insurance: Company paid short-term disability and life insurance
• 401k + 5% Match: Contribute to your financial future and receive a 5% company match with immediate vesting upon enrollment
• Fashion Discount: Enjoy a 30% discount on all Evereve product when you shop in our stores
• Flexible Work Model: Offers work from home flexibility with (3 or 4)-day in-office presence to build connection with team members
• Culture of Purpose: Experience a culture of purpose rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity
• Salary Description: $75-115K + bonus