Senior Manager, Digital Marketing
About the role
The Senior Manager, CAF Customer Experience (Digital Marketing) is responsible for understanding industry best practices to drive execution of impactful omni-channel communication strategies to enhance customer satisfaction, increase payments, loyalty, and repurchase in support of the CAF strategic vision. Ensuring all customer facing content is consistent, engaging and compliant across all channels including letters, statements, email, text, IVR (interactive voice response), the CarMax Auto Finance website and mobile app. This position will work closely with Technology, SP&D, CAF Legal, Compliance, Richmond partners, Operations and CAF Senior Leadership to elevate customer satisfaction, loyalty and positive brand interactions across the CAF experience.
Responsibilities
- Identifying and optimizing customer facing omni-channel communication efforts to deliver on department objectives and CAF house strategic vision.
- Overseeing the creative design and execution of digital and mailed communications, adhering to CarMax and CAF brand guidelines.
- Providing oversight and leadership to the Digital Marketing team to ensure that operational processes are accurately documented and executed in accordance with policies, procedures and regulatory requirements.
- Driving cross functional initiatives, ensuring the overall effectiveness of customer impacting communication strategies and that the customer at the center