Senior Manager, Digital Marketing

About the role

We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with organizational growth objectives.
• Lead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing Automation.
• Own performance across SEO, AEO, GEO, and paid media channels including LinkedIn and search platforms.
• Collaborate with cross-functional teams including sales, IT, marketing, and product teams. Ensure seamless integration between digital channels, Salesforce CRM, marketing automation, and analytics platforms.
• Leverage data, AI, and predictive insights to optimize performance and decision making.
• Stay current with industry trends, emerging technologies, and AI-driven marketing capabilities.
• Identify and evaluate new technologies that enhance marketing performance and customer experience.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• 8 to 10 years of experience in digital marketing, demand generation, or marketing operations.
• Proven experience managing teams across analytics, CRM, or marketing automation functions.
• Strong experience with Salesforce CRM and marketing automation platforms such as Pardot.
• Experience managing SEO, paid search, and paid social campaigns.
• Strong understanding of AEO, GEO, and AI-driven search optimization strategies.
• Experience working with analytics platforms and reporting tools.
• Strong understanding of lifecycle marketing, segmentation, and campaign execution.
• Experience leveraging AI tools and data-driven marketing strategies.
• Strong leadership, communication, and cross-functional collaboration skills.
• Experience managing multiple initiatives in a fast-paced, global environment.
• Familiarity with data privacy regulations and global marketing compliance standards.