Senior Manager, Digital Marketing

Responsibilities

• Develop and execute digital marketing strategies aligned with organizational goals, audience needs, and the annual marketing plan.
• Plan and implement digital campaigns across owned and paid channels to drive engagement, pipeline growth, and measurable results.
• Leverage audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
• Utilize AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
• Design and optimize end-to-end customer journey frameworks across digital touchpoints to improve user experience and conversion.
• Lead website strategy and user experience improvements, including architecture, navigation, and content structure.
• Establish and maintain digital governance standards, SOPs, and best practices for content, SEO, and emerging search technologies.
• Build and manage digital performance reporting frameworks, including KPIs, dashboards, and analytics processes.
• Analyze website and campaign performance data to generate insights and support continuous optimization.
• Oversee digital marketing vendors and agency relationships, including selection, performance management, and contract administration.
• Manage and develop the Digital Marketing team, supporting performance, technical capability, and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing or a related field and 12 or more years' experience in digital marketing, including 0-2 or more years' supervisory experience or equivalent experience.
• Demonstrated experience leading professional-level individual contributors with responsibility for operational execution, performance management, and alignment to organizational objectives.
• Experience developing and executing digital marketing strategies, campaigns, and customer engagement initiatives across digital channels.
• Experience leveraging audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
• Experience with website strategy, user experience optimization, SEO, digital governance standards, and content best practices.
• Strong analytical skills with experience developing KPIs, dashboards, reporting frameworks, and performance optimization strategies.
• Experience utilizing AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
• Preferred: Experience supporting scientific, life sciences, biotechnology, healthcare, nonprofit, or other highly technical B2B marketing environments.
• Preferred: Experience managing external digital marketing vendors and agency partnerships.

Benefits

The expected salary range for this position is $140,000 to $150,000 annually. Actual compensation will be determined based on experience and qualifications as well as internal equity and alignment with market data. In addition to base salary, this role may be eligible for additional incentive compensation including regular merit increases and the corporate bonus program.

We Invest in You
Health & Wellness: Comprehensive medical coverage and company paid Life Insurance, Disability Insurance & AD&D
Work life balance with Paid Holidays and PTO
Fitness and cell phone subsidies, and additional benefits such as Aflac, legal services, and pet insurance
Employee Assistance Program offering around-the-clock counseling
Financial security: 401(a) (6% employer contribution) and 403(b) (2% match) retirement plans
Exceptional career advancement opportunities, recognition, and rewards
Corporate bonus program

Join ATCC, where we fuel your success, well-being, and development. We're a mission focused non-profit Equal Opportunity Employer, championing diversity and inclusivity. When you work at ATCC, you become a part of that mission, one we've committed to for almost 100 years. Shape the future of science with us.