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Senior Digital & Growth Marketing Manager

ReturnPro · Miami, FL · 3 days ago
Marketing$5/hrFull-time

About the role

This role is a hands-on, data-driven seat with direct accountability to channel performance, conversion rates, and marketing efficiency. You will own the direction and timeline for paid, content, email, events, and social campaigns, manage budgets and ROAS across all channels, and reallocate spend based on performance data.

Responsibilities

  • Campaign Management: Build the calendar and execution plan that keeps paid, content, email, events, and social moving in sync. Own the paid search strategy and execution across ReturnPro, Direct Liquidation, and GoWholesale, including Google Ads, Bing, Shopping, and future platforms. Manage budget and ROAS across all channels, and reallocate spend based on performance data.

  • Search Marketing and Demand Capture: Own paid search strategy and execution across ReturnPro, Direct Liquidation, and GoWholesale, including Google Ads, Bing, Shopping, and future platforms. Manage budget and ROAS across all channels, and reallocate spend based on performance data.

  • Account-Based Marketing: Run ABM strategy and execution end to end, including target account selection, paid social on LinkedIn, and intent signal tracking with Demandbase. Use Apollo for account and contact-level prospecting data to sharpen targeting. Build account-based programs for priority accounts that coordinate digital, content, and sales engagement around real buying groups, not generic lists.

  • ReCommerce Acquisition: Own the paid and organic programs that bring B2B wholesale buyers into the funnel for Direct Liquidation and GoWholesale. Set the strategy and the bar, and ensure acquisition is strong enough to feed the loop.

  • AI Marketing Initiatives: Lead AI adoption across the entire marketing function, identifying, testing, and deploying tools that sharpen campaign efficiency, search visibility, targeting, and reporting speed. Stay ahead of how AI is reshaping search behavior and B2B buyer discovery.

  • SEO, AEO, and GEO Strategy: Own organic search strategy across every brand, including ReturnPro, Direct Liquidation, and GoWholesale. Run keyword research, competitive analysis, and technical optimization for ReturnPro. Set the strategy and the bar for Direct Liquidation and GoWholesale, ensuring content is executed at scale against it.

  • Website Technical Performance and CRO: Own the CRO roadmap, testing, page speed, tracking accuracy, and conversion data. Partner with Product on what the site should say, and with the Web Manager to get tests and technical fixes actually built and shipped. Find the gaps between traffic and conversion, and close them.

  • Cross-Functional Collaboration: Translate Product Marketing's positioning and GTM priorities into digital and ABM programs that actually reflect the ReturnPro narrative. Extend the reach of trade shows, webinars, and sponsorships through digital and paid. Support every major launch, research report, and company announcement with coordinated execution. Keep the Web Manager sequenced and shipping.

  • Digital Analytics and Growth Insights: Build and maintain the reporting frameworks that measure performance across search, paid, ABM, and website. Turn acquisition, engagement, and conversion data into clear, actionable recommendations, not just dashboards. Bring a point of view to monthly, quarterly, and annual reviews with leadership.

Qualifications

  • 7 or more years of experience in growth or digital marketing, with real, hands-on ownership of paid search, SEO, AEO, and multi-channel digital programs, not oversight of a team doing it.

  • Experience running ABM or account-based programs, ideally with tools like Demandbase and Apollo, in tight partnership with a sales team.

  • Experience in a B2B environment and understanding how to market to buyers with long sales cycles, multiple stakeholders, and high skepticism of vendor claims.

  • Hands-on with Google Ads, Google Analytics 4, and SEO/AEO tooling, and ability to read performance data and act on it.

  • Systematic thinking, identifying root causes rather than surface symptoms.

  • Understanding of how AI is reshaping search and discovery, and using AI tools to work faster and smarter across research, execution, and analysis.

  • Ability to hold strategy and execution simultaneously without losing either.

  • Comfortable managing complexity across multiple brands with different buyers, content needs, and competitive dynamics.

  • Familiarity with B2B wholesale, liquidation, reverse logistics, or supply chain adjacent categories is a meaningful differentiator.

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