Senior Digital Marketing Manager

About Us

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact. At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

Role Overview

The Senior Digital Marketing Manager is a strategic leader and client-facing driver who owns larger initiatives, leads integrated workstreams, and elevates both client outcomes and internal team performance. In this role, you’ll move beyond execution into strategic orchestration—developing frameworks, guiding cross-functional teams, and mentoring junior strategists. You’ll serve as a trusted advisor to client stakeholders, confidently leading conversations, shaping recommendations, and ensuring strategy translates into action across paid, owned, and earned channels. This role is ideal for someone who can zoom out to architect the strategy while staying close enough to execution to ensure quality, momentum, and results.

Key Responsibilities

• Lead Strategic Workstreams
  Take ownership of larger projects or accounts, leading strategy from discovery through execution and optimization
  Develop strategic frameworks that connect business objectives to marketing approach, channel mix, and measurement
  Translate complex business challenges into clear, actionable strategic direction for clients and internal teams
  Lead the creation of high-impact briefs that align creative, media, data, and activation partners

• Own Client Leadership & Strategic Account Management
  Serve as a senior, day-to-day strategic partner to client stakeholders
  Lead client meetings, working sessions, and presentations with confidence and clarity
  Anticipate client needs, proactively surface opportunities or risks, and guide decision-making in ambiguous moments
  Ensure workstreams remain aligned to scope, priorities, and business impact

• Cross-Functional Integration & Operational Excellence
  Act as the connective tissue across strategy, creative, activation, and analytics teams
  Ensure timelines, deliverables, and dependencies are clearly defined and actively managed
  Optimize ways of working across teams to improve efficiency, clarity, and output quality

• Data, Insights & Strategic Storytelling
  Lead the synthesis of performance data, consumer insights, and competitive research into cohesive narratives
  Define and evolve KPIs, measurement frameworks, and success metrics across initiatives
  Craft compelling strategic stories that inspire confidence, align teams, and move clients to action

• Mentorship & Team Leadership
  Begin mentoring junior strategy team members, providing guidance on thinking, structure, and client communication
  Delegate work thoughtfully, balancing clear direction with autonomy to support team growth
  Model strong ownership, accountability, and professionalism across engagements

• Operate with Ownership & Strategic Judgment
  Identify risks early and lead the development of practical, creative solutions
  Make informed decisions that balance client success, team capacity, and operational realities
  Maintain a high bar for quality, clarity, and follow-through in all work

Requirements

• Skills, Knowledge & Qualifications
  6+ years of experience in marketing strategy, brand strategy, or digital consulting, ideally in an agency or client-facing environment
  Proven experience leading integrated marketing strategies across paid, owned, and earned channels
  Strong comfort leading client conversations, presentations, and strategic working sessions
  Experience developing strategic frameworks, briefs, and measurement approaches that inform execution
  Demonstrated ability to manage complexity, ambiguity, and multiple priorities with confidence
  Strong project leadership skills with an eye toward both detail and big-picture impact
  Proficiency in Google Workspace (Slides, Docs, Sheets, Drive) and collaborative tools

Why Join Us?

• Senior Strategists at Indie shape strategy, elevate teams, and influence decisions across disciplines
  You’ll deepen your leadership skills while driving meaningful, visible client impact
  Competitive salary with opportunities for growth and professional development
  Hybrid work environment with a focus on work-life balance

Reporting Relationship

Strategy Director

Education & Experience

Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Location

This role is based in North Carolina, NC with a hybrid schedule of three in-office days (T-TH) and two remote days (M-F) each week.