Senior Digital Marketing Manager

Paid Media Strategy & Channel Management

Own and drive the enterprise-wide paid media strategy, aligning channel investments to revenue goals across all Togetherwork vertical markets.
Manage and optimize all paid channels including paid search, paid social, display, retargeting, programmatic, and sponsored media.
Develop full-funnel campaign strategies targeting key vertical segments, personas, and buying groups.
Continuously evaluate channel performance and adjust budgets, creative, and targeting to maximize ROI.
Implement A/B and multivariate testing frameworks to improve conversion rates and reduce cost per acquisition.

Agency & Vendor Management

Serve as the primary point of contact and strategic lead for all external agencies, media partners, and marketing technology vendors.
Set clear expectations, define priorities, and hold agency partners accountable to performance SLAs and business outcomes.
Lead regular business reviews with agency partners to assess performance, drive optimizations, and identify opportunities for improvement.
Evaluate vendor capabilities and make recommendations for changes, consolidations, or new partnerships as the business evolves.

Budget Management & Performance Reporting

Own the paid media budget across all channels, including strategic planning, forecasting, and day-to-day pacing and management.
Maintain accuracy of budget tracking across all campaigns, ensuring spend aligns with approved plans and business priorities.
Deliver weekly, monthly, and quarterly performance reporting with clear insights, trend analysis, and optimization recommendations for senior leadership.
Build and maintain dashboards and reporting frameworks that connect paid media investment to pipeline and revenue outcomes.

Demand Generation & Cross-Functional Collaboration

Collaborate with the broader marketing team to plan and execute integrated demand generation campaigns spanning digital, events, content syndication, and email.
Ensure paid media programs are tightly integrated with organic, content, and lifecycle marketing efforts to maximize full-funnel impact.
Partner with Sales and Product Marketing to align campaign targeting, messaging, and lead quality with pipeline goals.
Work with Marketing Operations and CRM teams to ensure data accuracy, seamless lead flow, and proper attribution modeling.

AI-Enabled & Data-Driven Ways of Working

Leverage approved AI tools and automation to improve paid media planning, reporting, and optimization efficiency.
Use data, dashboards, and AI-supported insights to monitor campaign health and surface performance trends early.
Continuously build AI literacy and apply AI-enabled practices as part of day-to-day work.
Contribute to a culture of continuous improvement by identifying opportunities to streamline workflows and scale programs.