Senior Digital Marketing Manager

Who We Are

We are MANSCAPED®. A leading men’s grooming and lifestyle consumer brand dedicated to introducing and elevating a whole new self-care routine for men. We are a global omnichannel powerhouse available on manscaped.com, Amazon, and in major retailers.

Who We’re Looking For

We are seeking a Senior Digital Marketing Manager to lead and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and Snapchat.

Responsibilities

• Manage, traffic and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and Snapchat
• Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels
• Serve as primary digital marketing owner for all product launches, working cross-functionally with agency, product, PMO and creative teams
• Direct agency partner on day-to-day executional needs and inspire strategic and operational excellence (flighting, landing page strategy, channel mix, creative assets, UTM tagging, etc.)
• Partner with department leadership and agency to improve paid media performance through regimented learning agenda (running betas, audience/creative/landing page test planning and execution, platform optimizations)
• Oversee both strategy and execution for our Project Cyclone and Sapphire creative workstreams, working with the creative teams to request, strategize and provide feedback on ad concepts that will be used across the entire marketing department
• Track and communicate product updates (including in-stock and out-of-stock) with the broader marketing team, aligning media with organization’s product priorities
• Manage the TikTok Shop program to grow GMV month-over-month by working closely with organic, Amazon, and affiliate team members
• Cross-share learnings and ideas with other team members (creative, podcast, paid media, etc.) to help drive results in other channels
• Find ways to drive international growth for the company while maintaining efficiencies
• Build and manage relationships with platform partners and external vendors, and negotiate CPMs and budgets for new tests
• Stay up to date on platform trends, new product offerings, etc. to assess potential new opportunities to improve efficiencies
• Other duties as required

Qualifications

• 6+ years of digital marketing experience, with a preference for experience across Meta, Google, TikTok and other digital platforms
• Experience with Asana or similar project management tools
• Strong communications skills with ability to build trust within cross-functional relationships
• Self-motivated professional who will be as passionate about our rapidly growing business as the rest of our team
• Natural problem solver with intuition to operate autonomously
• Detail-oriented, highly motivated, self-starter with a passion for quality and organization
• Highly detailed and able to juggle multiple tasks
• Collaborative, resourceful, ability to learn quickly and adapt to an evolving atmosphere
• Excited to learn and grow within a fast-moving organization

MANSCAPED® Benefits

• Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones.
• Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover.
• Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.
• We offer 9 paid holidays throughout the year to give you the opportunity to celebrate important moments and take a break from work.
• Paws & Claws coverage. Our plan helps you take care of your furry family members, giving you peace of mind.
• Comprehensive life insurance, AD&D and long-term disability coverage provide financial security for you and your family in case of unexpected events.
• Access comprehensive medical, dental, and vision insurance plans, along with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), ensuring you and your family are well-covered.
• Confidential Employee Assistance Program offers resources to help you navigate life's challenges.
• Accidental and critical illness plans provide financial support during the most difficult of times.
• Employee 401(k) plan and company match for retirement planning.
• Monthly utility allowance to help cover the costs of Wifi and phone usage.
• Employee discount program for holiday and birthday shopping.
• Participation in wellness challenges designed to promote a healthy and active lifestyle.
• Paid parental leave to support you during a pivotal time in your life.
• Regular recognition initiatives ensure you are acknowledged for your hard work and achievements.
• One paid volunteer day per year to support a cause that means the most to you.
• We are a certified Great Place to Work, growing rapidly and offering incredible opportunities for advancement.

Compensation Range

$123,000 - $133,000 USD