Senior Manager, Digital Marketing

About the role

The Sandberg Goldberg Bernthal Family Foundation (SGBFF) works to build a more equal and resilient world through four initiatives: LeanIn.Org, LeanInGirls.Org, OptionB.Org, and the Dave Goldberg Scholarship Program. Through community, research-based content, and programs, SGBFF helps women and allies build the skills, confidence, and networks they need to reach their full potential. While the majority of your work will focus on Lean In, this role offers the opportunity to drive impact across multiple mission-driven initiatives.

Lean In reaches thousands of partners, volunteer leaders, and community members worldwide with free programs and products that inspire and equip women to lead. The recent launch of Lean In Connect — a community platform for peer mentorship Circles, Networks, and individual membership — creates a need for a strategic, scrappy senior marketing manager to build the marketing engine for this platform and the programs it supports: Lean In Circles, Lean In Girls, and Company Programs. You will own how Lean In acquires and retains people into its offerings, including go-to-market planning, multi-channel strategy, and advertising for new launches and existing products. You’ll report to the Head of Product and partner closely with Programs and Content leads. The team is lean and leverages AI for efficiency while maintaining human voice and judgment.

Growth is how Lean In's research, programs, and community reach the women who need them. In this role, you'll own the engine that brings people in — with real autonomy, modern tools, and a direct line between your work and the mission.

Responsibilities

Advertising

• Craft and execute Lean In’s advertising strategy, primarily driving individual women into Lean In Connect and Circles.
• Own the ad budget and channel mix; model CPA and activation assumptions and make deliberate trade-offs rather than defaulting to more spend.
• Own the creative: ad design and copy, landing pages, signup flows, etc.
• Design the experimentation plan: what we’re testing and why, and the exit criteria for scaling or pausing.
• Track and analyze performance against KPIs (traffic, conversion rate, CPA), and ensure learnings are captured and communicated to stakeholders regularly.

Multi-channel marketing

• Own acquisition and retention across channels — bring people in and keep them active.
• Craft and execute a multi-channel marketing strategy with a focus on social and email.
• Know the many ways to reach and convert people, and use the right levers for each audience and product.
• Build marketing campaigns for Company Programs, Lean In Girls, Circles, and Networks (e.g., turning findings from the Circles survey into a campaign that recruits new Circle leaders across ads, social, and email).
• Own campaigns and always-on marketing efforts end to end: ideate, write copy, build, and send.
• Identify target personas and define the audiences we're going after; campaigns must land with a broad, diverse, global audience.

Go-to-Market

• Build and run go-to-market plans for new offerings, from concept through launch to post-launch optimization, with a focus on growth and conversion.
• Own marketing levers to deliver against stated KPIs for each initiative.
• Own positioning and messaging for launches like Lean In Connect, Women in the Workplace, and the Career Coach Chatbot, and partner with Communications on press moments.

Requirements

• 5–7+ years in growth, performance, or acquisition marketing, with strength in both B2C and B2B.
• Track record of data-driven marketing and strong analytic chops: A/B testing, conversion optimization, and independently driving experimentation from hypothesis to results.
• Experience owning a media budget and deciding channel mix, with evidence of improving efficiency rather than only increasing spend.
• Experience building and running a go-to-market plan end to end, through public launch to measurable adoption.
• Habit of testing new acquisition channels before there’s a playbook; you follow how GEO and AI search are changing discovery, and how Lean In shows up in those places to acquire new members.
• Strong creative instincts — you can write the copy and direct the design, not just brief someone else.
• Strong cross-functional partnership: you work with Content, Product, and Comms as a peer, and frame performance in terms of both program impact and channel metrics.
• Proactive communication: you align stakeholders before executing and make it easy for partners to see where things stand.
• Demonstrated ability to drive intersectional, inclusive marketing outcomes, and a strong commitment to equity and inclusion.
• Passion for the missions of Lean In, Option B, and the Dave Goldberg Scholarship Program.

Schedule

This role is based in San Francisco with a hybrid schedule — three days in the office per week (currently Monday, Tuesday, and Thursday), with remote flexibility otherwise.

Pay

$150,000 – $170,000 per year; performance bonus up to 10% of base salary annually.

Benefits

• Medical, dental, and vision insurance
• 401(k) with a 4% employer match
• Generous paid time off