Senior Digital Growth Manager

Responsibilities

• E-Commerce Revenue Ownership
• Own Lumivero’s e-commerce ARR target across all product lines, serving as the primary accountable owner for new e-commerce revenue growth.
• Own the e-commerce promotional calendar to maximize purchase volume and revenue across all product lines.
• Optimize digital purchasing flows and customer journeys to improve conversion rates and reduce friction across all e-commerce touchpoints.
• Identify and activate cross-sell, upsell, and reactivation opportunities to grow revenue from existing customers and lapsed users.
• Partner with Business Applications teams to enhance the performance, usability, and reliability of Lumivero’s digital purchasing infrastructure.
• Demand Generation & Traffic Growth
• Develop and execute demand generation programs that drive qualified traffic to our e-commerce shops.
• Collaborate with the Marketing and Product teams to align acquisition campaigns with e-commerce conversion goals, drive qualified traffic, and identify growth opportunities across organic, paid, and owned channels.
• Monitor e-commerce traffic performance and secondary KPIs (sessions, CAC, channel mix) to inform acquisition strategy adjustments.
• Lifecycle Marketing, Analytics & Optimization
• Partner with Marketing Operations to design and optimize lifecycle programs and automated workflows that move prospects from interest to first purchase and identify win-back opportunities for lapsed customers.
• Own e-commerce performance reporting, including primary KPIs (e-comm ARR, new revenue, conversion rates) and secondary KPIs (traffic, CAC, campaign ROI).
• Lead high-impact experiments across channels and purchasing flows to continuously improve funnel performance.
• Leverage CRM and marketing automation platforms (Google Analytics, Salesforce, Microsoft Clarity) to generate data-driven insights and communicate results to stakeholders.

Required Qualifications & Education

• 6–8+ years of experience in digital marketing, e-commerce, or growth marketing, with demonstrated ownership of revenue or e-commerce targets.
• Proven track record driving e-commerce or self-serve SaaS growth, with hands-on experience across conversion optimization, promotions, pricing strategy, and purchasing flow improvement.
• Strong background in B2C or prosumer/SMB SaaS — you understand self-serve acquisition funnels and subscription economics.

Company Perks

Phenomenal Benefits. Lumivero offers a comprehensive benefits package, including full medical, dental, and vision coverage, flexible PTO, 401K, and more.

High-Growth Startup Mentality. There is plenty of room for you to impact the organization and advance your career positively.