Senior Digital Growth & Campaigns Manager

About the role

To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn.

What You'll Do

• Design and own Airship’s ABX campaign architecture across the full matrix of products (Mobile Wallet, Push, Email, SMS, RCS), personas (VP CRM, Head of Loyalty, Digital Director), and verticals (Retail, Media, Travel)
• Build campaign systems - not just campaign calendars - with deliberate sequencing, ABX account journey logic, and buying group coverage
• Develop and execute integrated, multi-touch campaigns leveraging paid media, email, content, social, and ABM platforms
• Use AI agents and automation to scale personalization and execution, operating as an architect and system operator rather than a manual builder
• Own the Airship website as a demand generation and conversion asset; it’s not just a pretty design artifact
• Drive CRO strategy, A/B testing, and landing page optimization tied directly to campaign performance
• Manage the relationship with our web development resource (Flickerbox) to translate strategy into execution
• Ensure the site reflects current ICP, persona messaging, and product positioning in collaboration with PMM
• Own site analytics instrumentation, tag management, and conversion tracking in partnership with the Marketing Analytics lead
• Lead Airship’s strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring Airship is visible and favorably represented when buyers query AI assistants
• Audit and optimize content, schema markup, and site structure for LLM discoverability and citation (in partnership with our web agency)
• Conduct regular LLM visibility audits: query major AI platforms with buyer questions and analyze Airship’s presence, framing, and competitive positioning
• Coordinate with AR/PR and PMM to strengthen Airship’s presence in the authoritative sources that LLMs and AI search engines rely on, like Wikipedia, Reddit, etc
• Manage or replace the existing SEO agency based on capability assessment; set a higher bar for AI-era search strategy
• Oversee and evolve Airship’s paid media program with an AI-native lens — including (but not limited to) Google Performance Max, Meta Advantage+, and LinkedIn’s AI-driven campaign types
• Shift focus from manual campaign management to creative strategy, signal quality, and conversion data optimization that feeds platform AI algorithms
• Manage the existing PPC agency relationship; evaluate whether internal ownership or agency replacement is more effective given evolving AI self-serve capabilities
• Integrate paid media into the ABX motion using intent data, account lists, and buying group targeting.
• Own paid media budget pacing, attribution, and efficiency reporting in collaboration with Marketing Ops
• Define and track KPIs across campaign performance, website conversion, paid efficiency, and LLM/AI search visibility
• Use analytics tools to monitor performance across channels, identify trends, and make data-driven optimization decisions
• Implement A/B testing across messaging, creative, targeting, and landing page experience with rigor and velocity

What We're Looking For

• 7+ years in demand generation, growth marketing, or campaign management in a B2B SaaS environment
• Proven ability to design and manage ABX campaign systems (not just execute within existing frameworks) across products, personas, and verticals
• Hands-on experience owning a B2B website as a conversion asset, including CRO, landing page strategy, and analytics instrumentation
• Fluency in AI-driven paid media platforms (Google PMax, Meta Advantage+, LinkedIn) with a creative strategy and signal-quality orientation, not a manual management mindset
• Genuine engagement with the AEO, GEO, and LLM visibility landscape — you understand how AI search is changing B2B discovery and have thought about how to optimize for it
• Proficiency with marketing automation platforms (Marketo, HubSpot), CRM (Salesforce), and analytics tools (Google Analytics, Tableau or equivalent)
• Comfort with AI tools and automation to scale campaign execution; you design systems, not just tasks
• Strong data-driven decision-making with a track record of using performance data to optimize campaigns and channels
• Experience managing and evaluating external agencies with a clear-eyed view of when to redirect, replace, or supplement