Senior Manager, Local Marketing and Community Engagement
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We have content: Company Summary, Department Summary, Job Duties And Responsibilities, What Success Looks Like (Objectives), Skills, Experience And Requirements (Core Skills and Competencies, Additional Qualifications, Minimum Requirements), Salary Ranges (Compensation), Benefits, etc. Also mention Visa sponsorship not available (maybe not needed). Also mention pre-employment screen etc but that's boilerplate? Might be considered legal/EEO boilerplate; we should remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should strip out the EEO statements, accommodation policy, etc. Also remove "Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)". Also remove "The posting will be active for a minimum of 3 days..." etc. Also remove "Candidates need to successfully complete a pre-employment screen..." maybe that's not boilerplate? It's a requirement but could be considered part of hiring process; but it's not a duty/requirement? Might be considered a condition; but we can keep as part of Requirements? However it's more like hiring process; but we can keep if it's substantive. However the instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The pre-employment screen is not exactly EEO but could be considered part of hiring process; but it's not a duty. Might be okay to keep as a requirement? But it's more like a condition; we could include under Requirements or Qualifications. However we already have Minimum Requirements etc. Might be redundant.
We need to preserve ALL substantive information; do not invent or summarize away detail. So we need to include all substantive content: company summary, department summary, job duties, objectives, skills, experience, qualifications, minimum requirements, salary range, benefits. Also note "Visa sponsorship not available for this role" - that's substantive; we should include maybe under Requirements or Qualifications.
We must not repeat the job title as a heading (the page already shows it). So we don't add a heading for job title.
We must not put Job ID/requisition numbers as headings.
We need to use for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to decide sections: About the role (maybe combine Company Summary and Department Summary?), Responsibilities (Job Duties And Responsibilities + What Success Looks Like?), Requirements (maybe Minimum Requirements), Qualifications (Additional Qualifications?), Skills (Core Skills and Competencies), Benefits, Pay (Salary Ranges), Schedule (none). Since schedule not mentioned, we should not create Schedule section.
We need to avoid filler headings like "Pay" if no specific content? We have salary range, so we can include Pay.
We need to ensure we don't create empty sections.
Let's extract content:
Company Summary:
"EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV."
Department Summary:
"Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market."
Job Duties And Responsibilities:
"Candidates must be willing to participate in at least one in-person interview. In this role, you aren’t just managing a brand from a distance; you are the leading voice for local impact and community connection across a 4,300-store footprint. You act as a grassroots organizer at scale, viewing our retail locations not as coordinates on a map, but as individual opportunities for deep community connection. By building the playbooks that empower our field teams to become local influencers, you ensure that Boost feels like a friend and the heartbeat of every community we serve rather than a faceless corporation."
What Success Looks Like (Objectives):
List of bullet points:
- Develop the grassroots playbook that allows 4,300 stores to execute high-impact local activations, ranging from youth sports sponsorships to community festivals
- Launch a standardized local event measurement framework within your first 90 days to quantify the impact of community presence on subscriber acquisition and brand sentiment
- Create self-service marketing toolkits and training for field leaders and store managers to empower them to own their local market growth and drive regional relevance
- Use localized data to identify under-penetrated neighborhoods and design custom strike team marketing plans that boost foot traffic and local market share
- Direct the strategy for experiential marketing and community partnerships, ensuring every local touchpoint reinforces our value proposition and drives measurable lead generation
- Lead the collaboration with creative and media agencies to produce localized assets that feel authentic to specific regions while maintaining national brand integrity
- Manage a complex local marketing fund with a focus on achieving high ROI on every dollar spent at the neighborhood level
Skills, Experience And Requirements:
Core Skills and Competencies (What you’ll bring):
List:
- Proficiency in scaling a brand’s physical footprint through community-centered strategies and event-led growth across large-scale retail environments
- Proven ability to secure and manage high-impact local partnerships with community leaders, influencers, and regional vendors
- Analytical expertise in translating regional ROI and market penetration data into actionable investment strategies for local market presence
- Exceptional professional acumen in being the voice of the field at HQ, ensuring corporate campaigns are effective for the person standing behind the counter
- Technical mastery of systems and tech-stacks necessary to manage local requests and asset distribution at a massive scale
- Practical experience leveraging AI tools and localized digital platforms like Yext or SOCi to automate and scale the localization of marketing materials
- Roll-up-the-sleeves mentality with a comfort level moving seamlessly from executive boardrooms to on-the-ground tent events in the community
Additional Qualifications:
- Background in field marketing, experiential branding, or regional marketing strategy for multi-unit retail or telecommunications brands
- Experience managing large-scale event budgets and vendor networks across 1,000+ units or multiple geographic territories
Minimum Requirements:
- Bachelor’s Degree in Marketing, Business, or a related field
- 7+ years of experience in Marketing, Field Operations, or Community Relations
- Proven experience managing multi-unit retail footprints (telecom experience is a plus)
- 3+ years of experience directly managing and developing a team
- At least 5 years of experience with:
- Local/Regional Marketing Strategy and Event Planning
- Localized digital tools such as Yext, SOCi, or similar local SEO/social platforms
- Marketing Analytics Platforms and CRM systems
- Visa sponsorship not available for this role
Salary Ranges Compensation:
- Compensation: $110,110.00/Year - $157,300.00/Year
- The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Benefits:
- We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.
We should also maybe include note about "Candidates must be willing to participate in at least one in-person interview." That's part of duties? It's a requirement; we could include under Requirements or maybe as a separate bullet under Responsibilities? It's more like a condition. We'll include under Requirements maybe as a bullet.
Now we need to format.
We'll have sections:
About the role
with containing company summary and department summary combined? Could be two paragraphs.
Responsibilities
with for the prose about role (the first paragraph) and then
for the objectives list.
Requirements
maybe combine Minimum Requirements and Visa sponsorship note and interview willingness? Could be .
Qualifications
maybe Additional Qualifications? But we could also merge Additional Qualifications into Requirements? However we have separate headings allowed: Qualifications. We'll put Additional Qualifications there.
Skills
for Core Skills and Competencies.
Benefits
for benefits.
Pay
for salary range.
We should not include Schedule.
We need to ensure we don't repeat content. Let's craft.
We must not include any markdown fences. Just raw HTML.
Let's write.
Check for any boilerplate: we removed EEO etc. Also removed "Click the links..." etc. Also removed "The posting will be active..." etc. Also removed "Candidates need to successfully complete a pre-employment screen..." maybe we should keep? It's not EEO but it's a condition; but it's not a duty. Could be considered part of Requirements? Might be okay to keep but it's somewhat generic. However the instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The pre-employment screen is not exactly those; it's a hiring step. Might be considered part of application instructions? It's about screening. Could be considered application instruction. Safer to remove it. We'll omit.
Also remove "Our company is committed to fostering an inclusive and equitable workplace..." that's EEO boilerplate; remove.
Also remove "We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer." etc. Remove.
Also remove "All qualified applicants will receive consideration..." etc. Remove.
Also remove "EchoStar will accommodate the sincerely held religious beliefs..." etc. Remove.
Also remove "EchoStar has a more detailed Accommodation Policy..." etc. Remove.
Also remove "EchoStar endeavors to make echostar.com and jobs.echostar.com accessible..." etc. Remove.
Also remove "Please contact leaves@dish.com if you would like to discuss the accessibility..." etc. Remove.
Also remove "Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)" Remove.
Now we need to ensure we didn't lose any substantive content like "Candidates must be willing to participate in at least one in-person interview." We'll keep that under Requirements.
Now produce HTML.
Let's craft:
About the role
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.
Responsibilities
In this role, you aren’t just managing a brand from a distance; you are the leading voice for local impact and community connection across a 4,300-store footprint. You act as a grassroots organizer at scale, viewing our retail locations not as coordinates on a map, but as individual opportunities for deep community connection. By building the playbooks that empower our field teams to become
- for any list of duties/requirements/benefits, and
for prose. We need to decide sections: About the role (maybe combine Company Summary and Department Summary?), Responsibilities (Job Duties And Responsibilities + What Success Looks Like?), Requirements (maybe Minimum Requirements), Qualifications (Additional Qualifications?), Skills (Core Skills and Competencies), Benefits, Pay (Salary Ranges), Schedule (none). Since schedule not mentioned, we should not create Schedule section. We need to avoid filler headings like "Pay" if no specific content? We have salary range, so we can include Pay. We need to ensure we don't create empty sections. Let's extract content: Company Summary: "EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV." Department Summary: "Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market." Job Duties And Responsibilities: "Candidates must be willing to participate in at least one in-person interview. In this role, you aren’t just managing a brand from a distance; you are the leading voice for local impact and community connection across a 4,300-store footprint. You act as a grassroots organizer at scale, viewing our retail locations not as coordinates on a map, but as individual opportunities for deep community connection. By building the playbooks that empower our field teams to become local influencers, you ensure that Boost feels like a friend and the heartbeat of every community we serve rather than a faceless corporation." What Success Looks Like (Objectives): List of bullet points: - Develop the grassroots playbook that allows 4,300 stores to execute high-impact local activations, ranging from youth sports sponsorships to community festivals - Launch a standardized local event measurement framework within your first 90 days to quantify the impact of community presence on subscriber acquisition and brand sentiment - Create self-service marketing toolkits and training for field leaders and store managers to empower them to own their local market growth and drive regional relevance - Use localized data to identify under-penetrated neighborhoods and design custom strike team marketing plans that boost foot traffic and local market share - Direct the strategy for experiential marketing and community partnerships, ensuring every local touchpoint reinforces our value proposition and drives measurable lead generation - Lead the collaboration with creative and media agencies to produce localized assets that feel authentic to specific regions while maintaining national brand integrity - Manage a complex local marketing fund with a focus on achieving high ROI on every dollar spent at the neighborhood level Skills, Experience And Requirements: Core Skills and Competencies (What you’ll bring): List: - Proficiency in scaling a brand’s physical footprint through community-centered strategies and event-led growth across large-scale retail environments - Proven ability to secure and manage high-impact local partnerships with community leaders, influencers, and regional vendors - Analytical expertise in translating regional ROI and market penetration data into actionable investment strategies for local market presence - Exceptional professional acumen in being the voice of the field at HQ, ensuring corporate campaigns are effective for the person standing behind the counter - Technical mastery of systems and tech-stacks necessary to manage local requests and asset distribution at a massive scale - Practical experience leveraging AI tools and localized digital platforms like Yext or SOCi to automate and scale the localization of marketing materials - Roll-up-the-sleeves mentality with a comfort level moving seamlessly from executive boardrooms to on-the-ground tent events in the community Additional Qualifications: - Background in field marketing, experiential branding, or regional marketing strategy for multi-unit retail or telecommunications brands - Experience managing large-scale event budgets and vendor networks across 1,000+ units or multiple geographic territories Minimum Requirements: - Bachelor’s Degree in Marketing, Business, or a related field - 7+ years of experience in Marketing, Field Operations, or Community Relations - Proven experience managing multi-unit retail footprints (telecom experience is a plus) - 3+ years of experience directly managing and developing a team - At least 5 years of experience with: - Local/Regional Marketing Strategy and Event Planning - Localized digital tools such as Yext, SOCi, or similar local SEO/social platforms - Marketing Analytics Platforms and CRM systems - Visa sponsorship not available for this role Salary Ranges Compensation: - Compensation: $110,110.00/Year - $157,300.00/Year - The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Benefits: - We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits. We should also maybe include note about "Candidates must be willing to participate in at least one in-person interview." That's part of duties? It's a requirement; we could include under Requirements or maybe as a separate bullet under Responsibilities? It's more like a condition. We'll include under Requirements maybe as a bullet. Now we need to format. We'll have sections:
About the role
withcontaining company summary and department summary combined? Could be two paragraphs.
Responsibilities
withfor the prose about role (the first paragraph) and then
- for the objectives list.
Requirements
maybe combine Minimum Requirements and Visa sponsorship note and interview willingness? Could be- .
Qualifications
maybe Additional Qualifications? But we could also merge Additional Qualifications into Requirements? However we have separate headings allowed: Qualifications. We'll put Additional Qualifications there.Skills
for Core Skills and Competencies.Benefits
for benefits.Pay
for salary range. We should not include Schedule. We need to ensure we don't repeat content. Let's craft. We must not include any markdown fences. Just raw HTML. Let's write. Check for any boilerplate: we removed EEO etc. Also removed "Click the links..." etc. Also removed "The posting will be active..." etc. Also removed "Candidates need to successfully complete a pre-employment screen..." maybe we should keep? It's not EEO but it's a condition; but it's not a duty. Could be considered part of Requirements? Might be okay to keep but it's somewhat generic. However the instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The pre-employment screen is not exactly those; it's a hiring step. Might be considered part of application instructions? It's about screening. Could be considered application instruction. Safer to remove it. We'll omit. Also remove "Our company is committed to fostering an inclusive and equitable workplace..." that's EEO boilerplate; remove. Also remove "We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer." etc. Remove. Also remove "All qualified applicants will receive consideration..." etc. Remove. Also remove "EchoStar will accommodate the sincerely held religious beliefs..." etc. Remove. Also remove "EchoStar has a more detailed Accommodation Policy..." etc. Remove. Also remove "EchoStar endeavors to make echostar.com and jobs.echostar.com accessible..." etc. Remove. Also remove "Please contact leaves@dish.com if you would like to discuss the accessibility..." etc. Remove. Also remove "Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)" Remove. Now we need to ensure we didn't lose any substantive content like "Candidates must be willing to participate in at least one in-person interview." We'll keep that under Requirements. Now produce HTML. Let's craft:About the role
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.
Responsibilities
In this role, you aren’t just managing a brand from a distance; you are the leading voice for local impact and community connection across a 4,300-store footprint. You act as a grassroots organizer at scale, viewing our retail locations not as coordinates on a map, but as individual opportunities for deep community connection. By building the playbooks that empower our field teams to become