Jobs · Marketing · South Carolina

Senior Manager, Guest Intelligence & Consumer Insights

Denny's · Spartanburg, SC · 1 wk ago
Marketing$104k/yrFull-time

About the role

The Senior Manager, Guest Intelligence & Consumer Insights at Denny’s is responsible for helping the organization better understand guest and consumer feedback. This role involves reading across various sources such as guest feedback, consumer care data, reviews, surveys, social sentiment, vendor insights, competitive activity, food trends, and marketplace signals. The goal is to provide sharper intelligence that supports faster decision-making, enhances the guest experience, and strengthens brand relevance.

Responsibilities

  • Create an enterprise view of guest and consumer intelligence by connecting feedback from multiple sources.
  • Read food, menu, value, and brand signals to understand what guests and consumers are saying about Denny’s offerings.
  • Monitor market trends and consumer behavior to identify areas of growth and potential issues.
  • Partner with various departments to ensure insights are effectively communicated and acted upon.
  • Turn data into actionable insights that inform strategic decisions across marketing, operations, franchise support, and training.

Requirements

The ideal candidate should have experience in consumer insights, guest experience, customer care analytics, brand strategy, restaurant or hospitality operations, reputation management, social listening, marketing analytics, research, or a related field. Strong analytical skills, commercial awareness, and the ability to connect dots across the business are essential.

Skills

  • Analytical and commercially aware
  • Comfortable working across functions without being territorial
  • Strong communication and collaboration skills
  • Ability to interpret data and turn it into actionable insights

Benefits

Denny’s offers a competitive compensation package, including a typical pay range of $104,000 to $143,000 per year. The company also provides equal employment opportunities and participates in E-Verify.

Pay

The typical pay range for this role is $104,000 to $143,000 annually.

Schedule

Details on the schedule are not provided in the job posting.

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