Sr. Manager Guest Intelligence & Consumer Insights

Role Summary

Denny's is seeking a Senior Manager, Guest Intelligence & Consumer Insights to help the organization better understand guest and consumer feedback.

Key Responsibilities

• Build an enterprise view of guest and consumer intelligence. Create a connected view of what guests and consumers are saying across complaints, reviews, surveys, social sentiment, consumer care data, restaurant feedback, vendor insights, competitive activity, and external marketplace signals.

• Read food, menu, value, and brand signals. Track what guests are saying about food quality, craveability, portions, pricing, promotions, abundance, value, service, hospitality, and menu relevance. Help the business understand where Denny's is building momentum and where the experience may be creating friction.

• Monitor what is gaining traction in the market. Stay close to food trends, consumer behavior, competitive moves, cultural conversations, social moments, and guest cravings that could influence Denny's relevance, traffic, brand perception, and menu thinking.

• Partner across the organization and with vendors. Work closely with Marketing, Culinary, Operations, Communications, Consumer Care, Training, Legal, Field Leadership, franchisee support teams, and external vendors to connect insights, challenge assumptions, and move the right information into the right conversations.

• Turn data into business meaning. Separate noise from real patterns and explain what the information means for traffic, trust, guest satisfaction, menu strategy, marketing, operations, franchisee support, training, communications, and brand reputation.

• Move insight into action. Create simple, executive-ready readouts and practical recommendations that help leaders, operators, franchise owners, and cross-functional teams understand what is happening, why it matters, and what action should be considered.

Ideal Candidate Profile

• Curious, analytical, commercially aware, and strong at connecting dots across a business.

• Comfortable with data, disciplined in interpretation, and strong at turning information into insight.

• Ability to work across functions without becoming territorial.

• Builds trust with teams, understands different business needs, and helps create a more connected view of the guest and consumer.

Experience and Skills

• Experience in consumer insights, guest experience, customer care analytics, brand strategy, restaurant or hospitality operations, reputation management, social listening, marketing analytics, research, or a related field.

• Experience in restaurants, hospitality, retail, franchise systems, consumer brands, or multi-unit businesses is strongly preferred.