Senior Manager, Demand Generation

About the role

The Senior Manager, Demand Generation oversees and executes the programs and strategies that drive qualified pipeline for WellSaid, a leading AI voiceover studio for enterprise and professional use. Reporting to the VP of Marketing, you will partner with Marketing, Sales, Customer Experience, and Revenue Operations teams to ensure effective customer engagement.

Responsibilities

• Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets
• Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication
• Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation
• Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales
• Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more
• Maintain and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice

Requirements

• 7+ years of experience in demand gen, growth marketing, or a related B2B marketing role
• Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment
• Hands-on expertise with marketing automation and CRM platforms (preferably HubSpot)
• Deep experience with paid media — including Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels — and strong command of campaign optimization
• Strong analytical skills; you are comfortable pulling and interpreting data, building dashboards, and making spend decisions based on funnel metrics
• Experience building and scaling programs through agency and contractor partnerships, knowing how to set expectations, give strong creative direction, and hold partners accountable to KPIs
• Excellent written communication skills and a sharp eye for messaging — you know what resonates with a B2B buyer and can give strong creative direction
• Ability to manage multiple campaigns and priorities simultaneously without losing attention to detail
• Experience in a startup or high-growth environment where you wore multiple hats and built programs from scratch

Qualifications

• Familiarity with AI, creative technology, L&D or marketing buyer personas
• Bonus points for experience with event strategies, including sales follow-up SLAs to drive conversion

Skills

• Marketing Automation
• CRM Platforms (HubSpot preferred)
• Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels
• Account-Based Marketing (ABM)
• Email Nurturing
• Content Marketing
• Lead Generation
• Performance Analysis
• Project Management

Benefits

• Full medical, dental, and vision insurance
• Military or veteran status
• Flexible schedule
• Parental leave
• Learning & development stipend
• Home office stipend

Pay

Compensation and benefits are competitive and determined by the market and individual qualifications. A detailed compensation package will be provided during the interview process.

Schedule

You'll have the flexibility to work where and when you work best, but must be available within our Core Business Hours of 10 a.m. – 2 p.m. PT. You'll also be expected to travel up to four times per year to spend valuable in-person time with the team!