Senior Manager, Demand Generation

Responsibilities

• Own enterprise pipeline generation through campaign strategy, audience development, and creative programs
• Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews
• Create lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps
• Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design
• Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing
• Partner with the AI-driven paid media optimization team to ensure B2B campaigns are measured, tested, and refined based on performance data
• Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won
• Establish a rigorous testing culture across messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
• Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
• Convert Replit's large base of individual users into qualified B2B opportunities by identifying expansion signals and building programs that drive enterprise adoption
• Partner with Product and Analytics on product-qualified lead scoring and routing

Requirements

• 10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
• Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI
• Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
• Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
• Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
• Strong analytical capabilities and obsessive focus on testing, ability to connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
• Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams
• Track record converting PLG users into enterprise opportunities (a plus)
• Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies (a plus)