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Jobs · Marketing · Texas

Senior Manager, Demand Generation

Lansweeper · Austin, TX · 2 wk ago
MarketingFull-time

Key Responsibilities

  • Own the end-to-end Demand Generation strategy, including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail
  • Build and execute integrated, multi-touch B2B demand generation campaigns that generate net-new pipeline and accelerate active opportunities
  • Lead and optimize Account-Based Marketing (ABM) programs using platforms such as Nrich; align closely with Sales on target account strategy
  • Set and deliver against quarterly pipeline sourced and pipeline influenced targets in partnership with Sales leadership
  • Track, analyze, and optimize performance using Salesforce, Pardot, Power BI, and ABM analytics, driving continuous A/B testing and ROI improvement

Key Requirements

  • Hard Skills:
    • 7+ years of experience in B2B Demand Generation within SaaS (cybersecurity, IT, or enterprise software preferred)
    • Proven track record of building and scaling pipeline generation programs that drive measurable revenue impact
    • Strong expertise in Account-Based Marketing (ABM) strategy and execution (experience with Nrich, 6sense, or Demandbase preferred)
    • Hands-on experience with Salesforce CRM and Pardot (marketing automation)
    • Strong analytical skills with experience building dashboards, interpreting attribution models, and forecasting pipeline
  • Soft Skills:
    • Strategic thinker with a builder’s mindset
    • Strong cross-functional collaborator with the ability to influence Sales and RevOps
    • Highly organized, deadline-driven, and comfortable managing multiple campaigns simultaneously
  • AI Specific Skills: Leverage AI-powered tools and automation to increase work efficiency, enhance campaign personalization, and support data-driven decision-making across the customer lifecycle

Team Info

You’ll join the Global Demand Generation team, working closely with Sales (ITO audience), Product Marketing, RevOps, Marketing Operations, Creative, and the Center of Excellence (CoE). This role reports directly to the Director of Global Demand Generation and operates as a senior individual contributor within the marketing organization.

About Lansweeper

Lansweeper is the AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation with confidence. In today's complex IT, OT, cloud, and IoT environments, fragmented asset data slows decisions and increases risk. We transform raw asset data into a continuously validated, trusted source of truth — so teams can move faster and act with certainty. With Lansweeper, Organizations Can See – Truly complete visibility across hybrid environments Know – Enriched asset intelligence with lifecycle and risk context Act– Automate workflows, coordinate remediation, and enforce policy at scale From universal asset discovery to AI-powered intelligence, we provide the shared foundation modern IT Operations, Cybersecurity, and Digital Transformation teams rely on.

Culture

We're Built On Four Core Values One Team – United across boundaries We Care – Customers and people at the center We Grow – Learning, sharing, improving We Deliver – Focusing on what truly matters

Diversity Statement

Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.

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