Senior Manager, Demand Generation
for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)
- Use - for lists
- Use
for prose
- Don't repeat job title as heading
- Don't put Job ID/requisition numbers as headings
- Preserve ALL substantive information
- Remove boilerplate (cookie/navigation/legal/EEO/scam-warning)
- Include section ONLY when posting has real, specific content
- Never emit heading followed by filler/placeholder text
- Never create Pay/Schedule/Benefits unless posting actually states them
Let me structure:
1. About the role - from "The role" section
2. Responsibilities - from "What this role will own"
3. Qualifications - from "What will make someone successful in this role" (this is requirements)
4. What success looks like - could be separate or part of qualifications? It's more about expectations. I'll include as a section.
5. How the team works - team culture/structure
6. Pay - compensation range
7. Benefits - benefits & perks
8. Schedule - remote work flexibility mentioned
The "About 12twenty" at the beginning is company description, not about the role. The rules say "About the role" for section heading. But there's also "About 12twenty" which is company info. I think I should include company description as "About the company" or similar? The rules list "About the role" as example heading. But the posting has "About 12twenty" section. I'll include it as "About the company" or maybe just "About 12twenty". The rules say use
for section headings (e.g. About the role, Responsibilities...). It doesn't forbid other headings. I'll include "About 12twenty" as a section.
But the user said: "Do NOT repeat the job title as a heading (the page already shows it)". The job title is "Senior Manager of Demand Generation". The posting doesn't have that as a heading in the text provided, but it's implied. I won't include it.
Let me draft the HTML.
I'll start with "About 12twenty" section (company description).
Then "About the role" for "The role" section.
Then "Responsibilities" for "What this role will own".
Then "What success looks like" as a section.
Then "Qualifications" for "What will make someone successful in this role".
Then "How the team works".
Then "Pay" for compensation.
Then "Benefits" for benefits & perks.
Then "Schedule" for remote work flexibility.
Now, for each, I need to use
for prose and
- for lists.
Let me extract content:
About 12twenty:
"12twenty connects employers, universities, students, and alumni through a trusted talent network designed to create better career and hiring outcomes. The future of hiring will be built on trust, not volume. As technology changes how people find jobs and how companies find talent, there is an opportunity to rethink some of the assumptions the market has operated on for years. 12twenty is growing, its go-to-market motion is evolving, and Marketing has an important role to play in that growth. That is where this role comes in."
About the role (The role):
"The Senior Manager of Demand Generation will own demand generation at 12twenty and help build a growth engine that is predictable, measurable, and capable of scaling with the business. This is a highly strategic and hands-on role for someone who can start with a business goal, understand the audience and the problem to solve, look at the data, and develop a clear point of view on the best path forward. The role will own programs across paid media, ABM, webinars and events, lifecycle marketing, content-driven demand, and other channels. Knowing how to run those channels is important, but the larger opportunity is understanding how they work together and where time and investment can create the greatest impact. 12twenty also serves two distinct audiences: employers and universities. Each has different buyers, sales cycles, challenges, and reasons for choosing 12twenty. Strong demand generation here requires strategies built around those differences rather than a single playbook applied across both markets. Leads and engagement matter, but they are not the finish line. Success is ultimately measured through qualified opportunities, pipeline, conversion, velocity, revenue, and Marketing's contribution to company growth."
Responsibilities (What this role will own) - list of bullet points.
What success looks like - prose paragraphs.
Qualifications (What will make someone successful) - prose with some list-like items but written as prose. I'll keep as prose paragraphs, maybe bullet some points? The text is: "Strong candidates will have experience building and running demand generation programs in a B2B SaaS environment and will be comfortable connecting campaign performance to pipeline and revenue. The right person will understand the economics of the funnel. Pipeline, conversion rates, acquisition costs, velocity, attribution, channel performance, and return on investment should all be familiar territory. Paid media experience is important, but the role requires a broader view of demand generation than paid acquisition alone. Experience bringing multiple channels together into integrated programs is valuable, along with a strong understanding of how the buyer journey continues after someone fills out a form. Comfort working with the systems behind the work is also important. Experience with platforms such as HubSpot, Salesforce, Dreamdata is helpful, but understanding how marketing and revenue systems work together matters more than expertise in any one tool. The strongest candidates will be analytical without becoming overly dependent on perfect data. Some decisions will be based on clear evidence. Others will require a well-informed hypothesis and the ability to test it thoughtfully. This role also requires comfort moving between strategy and execution. It may involve shaping quarterly investment strategy one day and diagnosing a conversion issue the next. Clear communication and strong judgment are essential. The team values people who can form a point of view, explain the reasoning behind it, and recommend a path forward when something is not working as expected. Most importantly, this role requires ownership. The Senior Manager of Demand Generation will be expected to take business goals and turn them into thoughtful plans, strong execution, and measurable results. Experience in talent acquisition, HR technology, higher education, or another complex B2B market could help accelerate ramp time, but it is not required. 12twenty values demonstrated ability and relevant experience over a particular career path or academic credential."
This is all prose, I'll keep as paragraphs.
How the team works: prose.
Pay: "Annual compensation range: $80k - $150k The annual compensation range for this position is listed above. This salary range is an estimate, and the actual salary may vary based on company compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. In addition to the range below, US employees are eligible for equity."
Benefits: "Employees in this position are also eligible to participate in the Company's standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), and paid time off. Benefits & Perks: Competitive salary Generous PTO policy Full benefits, including 401(k) Regular team happy hours and activities Remote work flexibility"
Schedule: Remote work flexibility mentioned in benefits. Also "Remote work flexibility" listed. I'll include a Schedule section noting remote work flexibility.
Now, I need to remove boilerplate: The last paragraph "12twenty is an enterprise level talent acquisition platform... Check out a video..." is marketing fluff, maybe keep? It's company description again. But we already have About 12twenty. The rules say remove duplicated lines. This seems duplicated. I'll omit the last paragraph.
Also remove "12twenty is the leading platform for employers to connect with elite early career professionals..." at the very beginning? That's also company description. The posting starts with that, then "About 12twenty" section. The first paragraph is like a tagline. I'll include it in About 12twenty or as intro. But the rules say preserve ALL substantive information. I'll include the first paragraph in About 12twenty.
Let me structure the HTML.
I'll write:
About 12twenty
12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization!
12twenty connects employers, universities, students, and alumni through a trusted talent network designed to create better career and hiring outcomes. The future of hiring will be built on trust, not volume. As technology changes how people find jobs and how companies find talent, there is an opportunity to rethink some of the assumptions the market has operated on for years. 12twenty is growing, its go-to-market motion is evolving, and Marketing has an important role to play in that growth. That is where this role comes in.
About the role
The Senior Manager of Demand Generation will own demand generation at 12twenty and help build a growth engine that is predictable, measurable, and capable of scaling with the business. This is a highly strategic and hands-on role for someone who can start with a business goal, understand the audience and the problem to solve, look at the data, and develop a clear point of view on the best path forward. The role will own programs across paid media, ABM, webinars and events, lifecycle marketing, content-driven demand, and other channels. Knowing how to run those channels is important, but the larger opportunity is understanding how they work together and where time and investment can create the greatest impact. 12twenty also serves two distinct audiences: employers and universities. Each has different buyers, sales cycles, challenges, and reasons for choosing 12twenty. Strong demand generation here requires strategies built around those differences rather than a single playbook applied across both markets. Leads and engagement matter, but they are not the finish line. Success is ultimately measured through qualified opportunities, pipeline, conversion, velocity, revenue, and Marketing's contribution to company growth.
Responsibilities
- Build and manage 12twenty's demand generation strategy in support of company pipeline and revenue goals.
- Translate quarterly and annual growth priorities into integrated campaigns with clear audiences, offers, conversion paths, budgets, and success measures.
- Own paid demand strategy, including planning, budgeting, testing, optimization, and performance across relevant paid channels.
- Expand and optimize our account-based and audience-specific programs for priority segments and accounts.
- Build campaigns that bring together paid media, content, webinars and events
for prose - Don't repeat job title as heading - Don't put Job ID/requisition numbers as headings - Preserve ALL substantive information - Remove boilerplate (cookie/navigation/legal/EEO/scam-warning) - Include section ONLY when posting has real, specific content - Never emit heading followed by filler/placeholder text - Never create Pay/Schedule/Benefits unless posting actually states them Let me structure: 1. About the role - from "The role" section 2. Responsibilities - from "What this role will own" 3. Qualifications - from "What will make someone successful in this role" (this is requirements) 4. What success looks like - could be separate or part of qualifications? It's more about expectations. I'll include as a section. 5. How the team works - team culture/structure 6. Pay - compensation range 7. Benefits - benefits & perks 8. Schedule - remote work flexibility mentioned The "About 12twenty" at the beginning is company description, not about the role. The rules say "About the role" for section heading. But there's also "About 12twenty" which is company info. I think I should include company description as "About the company" or similar? The rules list "About the role" as example heading. But the posting has "About 12twenty" section. I'll include it as "About the company" or maybe just "About 12twenty". The rules say use
for section headings (e.g. About the role, Responsibilities...). It doesn't forbid other headings. I'll include "About 12twenty" as a section. But the user said: "Do NOT repeat the job title as a heading (the page already shows it)". The job title is "Senior Manager of Demand Generation". The posting doesn't have that as a heading in the text provided, but it's implied. I won't include it. Let me draft the HTML. I'll start with "About 12twenty" section (company description). Then "About the role" for "The role" section. Then "Responsibilities" for "What this role will own". Then "What success looks like" as a section. Then "Qualifications" for "What will make someone successful in this role". Then "How the team works". Then "Pay" for compensation. Then "Benefits" for benefits & perks. Then "Schedule" for remote work flexibility. Now, for each, I need to use
for prose and
- for lists.
Let me extract content:
About 12twenty:
"12twenty connects employers, universities, students, and alumni through a trusted talent network designed to create better career and hiring outcomes. The future of hiring will be built on trust, not volume. As technology changes how people find jobs and how companies find talent, there is an opportunity to rethink some of the assumptions the market has operated on for years. 12twenty is growing, its go-to-market motion is evolving, and Marketing has an important role to play in that growth. That is where this role comes in."
About the role (The role):
"The Senior Manager of Demand Generation will own demand generation at 12twenty and help build a growth engine that is predictable, measurable, and capable of scaling with the business. This is a highly strategic and hands-on role for someone who can start with a business goal, understand the audience and the problem to solve, look at the data, and develop a clear point of view on the best path forward. The role will own programs across paid media, ABM, webinars and events, lifecycle marketing, content-driven demand, and other channels. Knowing how to run those channels is important, but the larger opportunity is understanding how they work together and where time and investment can create the greatest impact. 12twenty also serves two distinct audiences: employers and universities. Each has different buyers, sales cycles, challenges, and reasons for choosing 12twenty. Strong demand generation here requires strategies built around those differences rather than a single playbook applied across both markets. Leads and engagement matter, but they are not the finish line. Success is ultimately measured through qualified opportunities, pipeline, conversion, velocity, revenue, and Marketing's contribution to company growth."
Responsibilities (What this role will own) - list of bullet points.
What success looks like - prose paragraphs.
Qualifications (What will make someone successful) - prose with some list-like items but written as prose. I'll keep as prose paragraphs, maybe bullet some points? The text is: "Strong candidates will have experience building and running demand generation programs in a B2B SaaS environment and will be comfortable connecting campaign performance to pipeline and revenue. The right person will understand the economics of the funnel. Pipeline, conversion rates, acquisition costs, velocity, attribution, channel performance, and return on investment should all be familiar territory. Paid media experience is important, but the role requires a broader view of demand generation than paid acquisition alone. Experience bringing multiple channels together into integrated programs is valuable, along with a strong understanding of how the buyer journey continues after someone fills out a form. Comfort working with the systems behind the work is also important. Experience with platforms such as HubSpot, Salesforce, Dreamdata is helpful, but understanding how marketing and revenue systems work together matters more than expertise in any one tool. The strongest candidates will be analytical without becoming overly dependent on perfect data. Some decisions will be based on clear evidence. Others will require a well-informed hypothesis and the ability to test it thoughtfully. This role also requires comfort moving between strategy and execution. It may involve shaping quarterly investment strategy one day and diagnosing a conversion issue the next. Clear communication and strong judgment are essential. The team values people who can form a point of view, explain the reasoning behind it, and recommend a path forward when something is not working as expected. Most importantly, this role requires ownership. The Senior Manager of Demand Generation will be expected to take business goals and turn them into thoughtful plans, strong execution, and measurable results. Experience in talent acquisition, HR technology, higher education, or another complex B2B market could help accelerate ramp time, but it is not required. 12twenty values demonstrated ability and relevant experience over a particular career path or academic credential."
This is all prose, I'll keep as paragraphs.
How the team works: prose.
Pay: "Annual compensation range: $80k - $150k The annual compensation range for this position is listed above. This salary range is an estimate, and the actual salary may vary based on company compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. In addition to the range below, US employees are eligible for equity."
Benefits: "Employees in this position are also eligible to participate in the Company's standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), and paid time off. Benefits & Perks: Competitive salary Generous PTO policy Full benefits, including 401(k) Regular team happy hours and activities Remote work flexibility"
Schedule: Remote work flexibility mentioned in benefits. Also "Remote work flexibility" listed. I'll include a Schedule section noting remote work flexibility.
Now, I need to remove boilerplate: The last paragraph "12twenty is an enterprise level talent acquisition platform... Check out a video..." is marketing fluff, maybe keep? It's company description again. But we already have About 12twenty. The rules say remove duplicated lines. This seems duplicated. I'll omit the last paragraph.
Also remove "12twenty is the leading platform for employers to connect with elite early career professionals..." at the very beginning? That's also company description. The posting starts with that, then "About 12twenty" section. The first paragraph is like a tagline. I'll include it in About 12twenty or as intro. But the rules say preserve ALL substantive information. I'll include the first paragraph in About 12twenty.
Let me structure the HTML.
I'll write:
About 12twenty
12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization!
12twenty connects employers, universities, students, and alumni through a trusted talent network designed to create better career and hiring outcomes. The future of hiring will be built on trust, not volume. As technology changes how people find jobs and how companies find talent, there is an opportunity to rethink some of the assumptions the market has operated on for years. 12twenty is growing, its go-to-market motion is evolving, and Marketing has an important role to play in that growth. That is where this role comes in.
About the role
The Senior Manager of Demand Generation will own demand generation at 12twenty and help build a growth engine that is predictable, measurable, and capable of scaling with the business. This is a highly strategic and hands-on role for someone who can start with a business goal, understand the audience and the problem to solve, look at the data, and develop a clear point of view on the best path forward. The role will own programs across paid media, ABM, webinars and events, lifecycle marketing, content-driven demand, and other channels. Knowing how to run those channels is important, but the larger opportunity is understanding how they work together and where time and investment can create the greatest impact. 12twenty also serves two distinct audiences: employers and universities. Each has different buyers, sales cycles, challenges, and reasons for choosing 12twenty. Strong demand generation here requires strategies built around those differences rather than a single playbook applied across both markets. Leads and engagement matter, but they are not the finish line. Success is ultimately measured through qualified opportunities, pipeline, conversion, velocity, revenue, and Marketing's contribution to company growth.
Responsibilities
- Build and manage 12twenty's demand generation strategy in support of company pipeline and revenue goals.
- Translate quarterly and annual growth priorities into integrated campaigns with clear audiences, offers, conversion paths, budgets, and success measures.
- Own paid demand strategy, including planning, budgeting, testing, optimization, and performance across relevant paid channels.
- Expand and optimize our account-based and audience-specific programs for priority segments and accounts.
- Build campaigns that bring together paid media, content, webinars and events