Senior Manager, Content Strategy

About the role

We're looking for a content leader to own content strategy, infrastructure, and execution in a newly created role, reporting to the Chief Marketing Officer.

Responsibilities

• Create and optimize content for AI-powered search surfaces: structured FAQs, conversational guides, and semantically linked content that ensures Mission Lane shows up accurately when customers ask an AI about credit cards or personal finance
• A multisource content model spanning professional writers, influencers, AI tools, and internal subject matter experts
• A PR and citation strategy that gets Mission Lane placed and referenced by high-authority external sources; not just press releases, but content designed to be cited
• Brand sentiment monitoring across social and community platforms, and actively shaping Mission Lane's presence in organic conversations
• The content infrastructure feeding our customer-facing tools: CX chatbots, agent enablement, and knowledge bases

Requirements

• 5+ years in content strategy, content marketing, or SEO-driven editorial roles
• Deep expertise in SEO, including E-E-A-T, YMYL content standards, and Schema.org implementation
• Experience with GEO/AEO: creating content structured for LLM comprehension and AI-powered search surfaces
• Proven ability to produce content optimized for featured snippets, structured data, and conversational search
• Proficiency with analytics tools such as SEMrush, Ahrefs, or Google Search Console
• Experience managing a multisource content model across writers, AI tools, influencers, and SMEs
• Ability to work cross-functionally with product, engineering, legal, compliance, and customer experience
• Strong writing and editorial judgment: you're comfortable both producing and overseeing

Qualifications

• Background in financial services or another regulated industry
• Consulting or agency experience with end-to-end workstream ownership
• Experience managing contractors or external creative partners
• Familiarity with digital asset management systems and metadata/tagging for AI agent enablement
• Reputation and community management experience (Reddit, forums, UGC platforms)

Skills

• SEO
• Content strategy
• Content marketing
• AI-powered search
• Content optimization
• Analytics
• Content auditing
• Content modeling
• Content infrastructure
• Content governance
• Content production
• Content oversight

Benefits

Comprehensive benefits plan, which includes paid time off, 401(k) match, a monthly wellness stipend, health/dental/vision insurance options, disability coverage, paid parental leave, flexible spending account (for childcare and healthcare), life insurance, and a remote-first work environment.

Pay

Annual full-time starting base salary range: $152,000–$191,000

This role is eligible for additional compensation in the forms of participation in our annual incentive and equity programs.

Pay is based on factors such as work experience, education, certification(s), training, skills, and competencies related to the role.

Schedule

Remote-first work environment.

Company Information

Founded in December 2018, Mission Lane is a purpose-driven fintech company based in the U.S., with headquarters in Richmond, Virginia.

It all started with a realization: nearly fifty percent of the adult population in the U.S. doesn’t have access to a clear line of credit. Most traditional credit card companies either overlook or overcharge this group because they have less-than-perfect credit scores or no scores at all. We decided this just wouldn’t do.

In partnership with our sponsor banks, we offer credit cards under the Mission Lane brand name, with better, clearer terms, and a more refined customer experience than the alternatives available to people working hard to improve their credit. To date, over four million consumers have chosen Mission Lane, earning high customer ratings on Credit Karma for its market segment and industry leading Net Promoter scores.

Mission Lane has cumulatively raised over $600 million of equity from leading investors, including Invus Opportunities, QED Investors, LL Funds, funds affiliated with Oaktree Capital Management, and other leading investors.

Our commitment to a workplace built on respect and dignity is guided by our core value of Unity. We believe that everyone plays a vital role in our shared purpose, and we actively cultivate an environment where all individuals have the opportunity to do their best work. By fostering a culture of empathy and collaboration, we create a strong sense of belonging and support for every team member.

Mission Lane is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other protected status.

Mission Lane provides reasonable accommodations to applicants who need them for medical or religious reasons, as required by law. Applicants can initiate an accommodation request by contacting peopleexperience@missionlane.com.

Mission Lane is not sponsoring new applicant employment authorization and please, no third-party recruiters.

Application Integrity:

Our cardholders trust us with their financial well-being, and this trust starts with the integrity of the people on our team. We're looking for team members who share our dedication to transparency and truth. Please verify that the information in your application is accurate and complete.

Providing any information to Mission Lane that is not completely truthful at any point during the application or hiring process may result in removal from the hiring process, disqualification from future opportunities, withdrawal of an offer or other sanctions for candidates and, in addition for employees, disciplinary action, up to and including termination of employment.