Senior Content Strategy Manager

About the role

You will own the Epicor content engine & transform how we communicate across the full marketing mix. Your objective in this role will be to establish Epicor as the authoritative voice in ERP, drive awareness of the Epicor brand and increase favorability towards our unique value proposition.

Responsibilities

• Define and execute a consolidated content strategy that connects business priorities to organic discovery, buyer engagement, conversion, and pipeline growth.
• Translate inputs from Product Marketing, Demand Generation, Brand, International, and Digital teams into prioritized content roadmaps tied to measurable outcomes.
• Own the master content calendar across key marketing functions, ensuring visibility, coordination, reuse, and alignment across campaigns, channels, regions, and launch priorities.
• Build and operate the content supply chain across intake, prioritization, workflow, approvals, publishing readiness, governance, optimization, and measurement.
• Establish repeatable content frameworks, briefs, playbooks, templates, SEO and Generative Engine Optimization checklists, quality standards, and reporting routines to improve speed, consistency, quality, and scale.
• Develop AI-assisted, and eventually agentic, publishing workflows with human oversight to improve efficiency, scalability, quality control, and performance.
• Build a Generative Engine Optimization-forward content performance model, using analytics to improve discoverability, identify gaps, prioritize optimizations, and recommend where to create, refresh, consolidate, retire, or repurpose content.

Requirements

• Daily, advanced use of AI tools and platforms, including experience using AI to improve content performance, build custom agents or automations, streamline workflows, and strengthen quality control.
• Experience designing content systems for AI Overviews, large language model discovery, Generative Engine Optimization, and zero-click environments.
• Strong familiarity with content-led conversion rate optimization, including intent mapping, journey design, user experience and content interplay, and conversion optimization.
• Experience building global content governance, intake models, publishing workflows, and operating standards that balance scale with flexibility.
• Experience working across multiple sites, site migrations, global teams, and multiple time zones.
• Experience within complex business-to-business enterprise software markets.
• Strong cross-functional partnership skills, with the ability to work across Product Marketing, Demand Generation, Brand, International, and Digital teams without owning or mandating core messaging.

Qualifications

• Experience connecting content strategy directly to qualified traffic, journey progression, lead quality, pipeline contribution, and business growth.
• Experience improving visibility, impression share, and citations across traditional search, AI Overviews, large language models, and Generative Engine Optimization surfaces.

Skills

• Advanced use of AI tools and platforms
• Designing content systems for AI
• Content-led conversion rate optimization
• Global content governance
• AI Overviews, large language model discovery, Generative Engine Optimization, and zero-click environments

Benefits

• Comprehensive health and wellness benefits
• Internal mobility opportunities
• Career development resources
• Inclusive workplace culture
• Work-life balance policies
• Global mobility support

Pay

$105,000 - $178,000 USD

Schedule

Hybrid