Senior Manager, Content Strategy

About the role

We are seeking a Senior Manager, Content Strategy to design and execute a comprehensive multi-channel consumer content strategy. The ideal candidate will translate business goals into actionable content roadmaps, collaborate with cross-functional teams, and leverage AI to scale content operations.

Responsibilities

• Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals.
• Establish, maintain, and socialize a centralized master content calendar to ensure cross-functional visibility, eliminate silos, and align content rollouts with major product launches and marketing campaigns.
• Drive multi-format content production across written, video, and audio channels, with a strategic focus on expanding the video content library while occasionally pitching and producing original pieces.
• Design frameworks that outline how a single core content asset should be broken down into modular pieces for various marketing channels.
• Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution.
• Mentor and lead a small, agile team of internal content writers and occasional external contractors.
• Partner with the AI engineering experts to architect and implement efficiency frameworks (e.g., prompt templates, co-pilots, automated workflows) that empower content creators to efficiently scale localization, formatting variations, and distribution copies.
• Cross-Functional Leadership:
  • Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns that drive awareness and conversion.
  • Partner with the SEO/AEO team to implement best practices that maximize organic visibility, search rankings, and long-tail traffic.
• Define, maintain, and evolve our consumer-facing brand voice and style guide, ensuring consistency across all platforms and campaigns.
• Monitor, analyze, and report on content performance KPIs (e.g., traffic, engagement, retention, and conversion rates).

Requirements

• 6+ years of experience specifically in content strategy, information architecture, or content operations within a DTC/B2C environment.
• (At least 1–2 years managing direct reports or contractors).

Qualifications

• Master Planner Mindset: Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels.
• Strong stakeholder management skills. You know how to sit with Product, CX, and AEO/SEO leaders, understand their needs, and integrate them into a singular roadmap.
• Ai Forward-Thinking & Curiosity: An open and experimental mindset toward generative AI. You don’t need to be an engineer, but you are eager to collaborate with tech partners to pilot AI tools for content planning, asset mapping, and workflow automation.
• Systems Thinking: A strong understanding of customer journey mapping, content management systems (CMS), and how content architecture impacts SEO and user experience.