Senior Manager, Content Strategy

About the role

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry.

Responsibilities

• Develop and lead a unified content strategy for Nature Made across all consumer touchpoints, aligning content plans with business objectives
• Create and manage an integrated content calendar/roadmap that defines key content themes and campaigns throughout the year
• Identify opportunities for brand storytelling and content innovation, leading strategic content initiatives that bring these narratives to life across channels
• Leverage consumer insights and data (including SEO trends, social listening, web analytics) to inform content priorities and optimizations
• Own the development, alignment, and management of processes to develop and approve content across channels
• Partner on development and adoption of tools and technology including knowledge graphs, AI content generation tools, project management tools

Requirements

The ideal candidate is a visionary content leader with a passion for turning great content into a cohesive brand growth engine. You are an experienced content strategist who brings editorial instincts, a heart for storytelling, a genuine commitment to serving consumer needs, and a data-informed mindset, to develop platform-native content strategies in collaboration with creative and channel teams.

Critical Success Factors

• A track record of driving results through deep audience understanding, brand storytelling, and channel-native approach to content
• An ability to drive strategy through to execution – you are equally comfortable setting the long-term vision, and working with the teams to bring it to life
• A data-driven approach to decision-making build on a foundation of creativity, innovation and experimentation
• An ability to design processes and systems that enable complex workflows to move forward with transparency and accountability
• A personal passion for health and wellness and a desire to connect audiences with wellness information they can trust
• A positive attitude, a collaborative approach, and a focus on helping others succeed

Qualifications

• 8+ years of experience working in content marketing, including 3+ years as the content marketing lead for a consumer brand
• A Bachelor's degree or equivalent
• Experience working in CPG wellness, or an equivalent category with scientific and regulatory complexity
• Fluency with a range of content channels including website, social media, ecommerce, and paid partnerships

Skills

• Fluency with a range of content channels including website, social media, ecommerce, and paid partnerships

Benefits

Our Total Rewards package includes competitive compensation programs and standout benefits, such as Medical, dental and vision benefits, 401K match, and other wellness benefits. We also provide an annual performance bonus, and a new recognition program to ensure employees feel supported both at work and home.

Pay

SALARY RANGE National Target Base Pay Range: $120,000.00 - $200,000.00. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $133,000 - $221,000 , to reflect the cost of living and market conditions in those areas.

Schedule

Not specified