Senior Manager, Content Strategy

About the role

We are seeking a Senior Manager, Content Strategy to design and execute a comprehensive, multi-channel consumer content strategy. The ideal candidate will translate business goals into actionable content roadmaps, collaborate with cross-functional teams, and leverage AI to scale content operations.

Responsibilities

• Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals
• Establish, maintain, and socialize a centralized master content calendar to ensure cross-functional visibility, eliminate silos, and align content rollouts with major product launches and marketing campaigns
• Drive multi-format content production across written, video, and audio channels, with a strategic focus on expanding the video content library while occasionally pitching and producing original pieces
• Design frameworks that outline how a single core content asset should be broken down into modular pieces for various marketing channels
• Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution
• Mentor and lead a small, agile team of internal content writers and occasional external contractors
• Partner with the AI engineering experts to architect and implement efficiency frameworks (e.g., prompt templates, co-pilots, automated workflows) that empower content creators to efficiently scale localization, formatting variations, and distribution copies
• Cross-Functional Leadership: Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns that drive awareness and conversion
• Partner with the SEO/AEO team to implement best practices that maximize organic visibility, search rankings, and long-tail traffic
• Define, maintain, and evolve our consumer-facing brand voice and style guide, ensuring consistency across all platforms and campaigns
• Monitor, analyze, and report on content performance KPIs (e.g., traffic, engagement, retention, and conversion rates)

Requirements

• 6+ years of experience specifically in content strategy, information architecture, or content operations within a DTC/B2C environment
• (At least 1–2 years managing direct reports or contractors)
• Master Planner Mindset: Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels
• Strong stakeholder management skills
• Ai Forward-Thinking & Curiosity: An open and experimental mindset toward generative AI
• Systems Thinking: A strong understanding of customer journey mapping, content management systems (CMS), and how content architecture impacts SEO and user experience

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, or related field
• Proven experience in content strategy, information architecture, or content operations
• Experience in managing cross-functional teams
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills

Skills

• Content strategy and information architecture
• Multi-channel content creation and management
• Collaboration with cross-functional teams
• AI and automation tools
• Customer journey mapping
• Content management systems (CMS)
• SEO and user experience

Benefits

• Competitive Compensation & Total Rewards
• Employee Benefits & Well-Being