Senior Manager - Business Development

About the role

As Senior Manager of Business Development, you will own the strategy, performance, and evolution of WithCoverage’s outbound motion. We are currently booking hundreds of meetings with a small team and seeing tremendous success. This is a senior leadership role responsible for building a world-class BDR organization across multiple centers of excellence (currently Salt Lake and Denver) that consistently generates high-quality pipeline for the sales team.

Responsibilities

• Define and execute the company’s outbound strategy across segments, industries, and ICPs
• Own top-of-funnel pipeline targets and ensure consistent, high-quality pipeline generation
• Continuously refine targeting, messaging, and channel mix to improve efficiency and conversion
• Hire, develop, and lead a team of BDR managers and individual contributors
• Design org structure, capacity planning, and career progression frameworks
• Establish a strong leadership bench and scalable coaching infrastructure
• Drive performance and operational excellence
• Set and manage KPIs across the funnel (activity, conversion, pipeline, and revenue contribution)
• Implement reporting systems and dashboards to track performance and inform decisions
• Identify gaps and implement process improvements to increase output and efficiency
• Partner cross-functionally
• Work closely with Sales leadership to align pipeline quality and revenue goals
• Collaborate with Growth/Marketing on messaging, campaigns, and ICP refinement
• Provide feedback loops from outbound to inform product positioning and GTM strategy
• Elevate messaging & outbound effectiveness
• Develop and iterate best-in-class outbound messaging frameworks and playbooks
• Leverage data and experimentation to continuously improve outreach performance
• Ensure consistent execution quality across all outbound channels

Requirements

Experienced leader: Capable Leader: demonstrated excellence in executing top of funnel motions, experience leading BDRs or BDR managers

Builder mindset: You don't just lead by what the spreadsheets tell you, you get in the weeds and figure things out to develop a scalable, repeatable system and process

Metrics driven: You understand the KPIs that drive an outbound BDR organization. Strong command of pipeline analytics, funnel metrics, and what great looks like

Cross-functional influencer: Experience working closely with Sales, Marketing, and executive teams

Teacher, Trainer, and Coach: Giving feedback gives you energy. You love teaching people how to do what you do and you’re able to articulate your success in a way that other people can execute on as well

High standards: You set a high bar for performance, accountability, and culture

Adaptable & fast-moving: Thrive in high-growth, ambiguous environments

Qualifications

Experience in business development, sales operations, or similar roles

Proven ability to build and lead high-performing teams

Strong analytical skills with experience in pipeline analytics and funnel metrics

Excellent communication and collaboration skills

Ability to work in a fast-paced, dynamic environment

Skills

• Outbound sales and pipeline management
• Team leadership and development
• Strategic planning and execution
• Data analysis and reporting
• Collaboration and cross-functional partnership
• Outreach and messaging development

Benefits

• Competitive compensation that includes equity
• Comprehensive benefit plans for medical, dental, vision, life, and disability
• Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
• Human Interest: 401(k) provider
• Time Off: Flexible time off, sick leave, family and medical leave, major national holidays
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Collaborative, transparent, and fun culture

Pay

The expected OTE pay range for this position at the start of employment is $175,000 – $225,000/year. Actual compensation will vary based on individual factors, including market location, relevant experience, and role scope. In addition to base salary, this role is eligible for variable compensation tied to performance or quota attainment, where applicable.

Schedule

Full-time position