Senior Manager, Brand Strategy

About the role

This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios. The primary objective is to develop and operationalize WD’s brand positioning, messaging architecture, and narrative frameworks, enabling consistent brand expression across a decentralized global organization.

Responsibilities

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios
• Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology
• Partner with executive leadership to align brand strategy with business priorities
• Drive quarterly brand platform development cycles aligned to key market moments
• Define WD’s enterprise and consumer brand narratives, ensuring clarity and differentiation
• Develop messaging architectures that connect corporate positioning to product storytelling
• Translate complex technical capabilities into clear, compelling messaging
• Support executive communications and thought leadership narratives
• Ensure consistent language across product, campaign, and corporate messaging
• Build scalable brand playbooks, templates, and messaging frameworks
• Create standardized tools that enable decentralized teams to execute consistently
• Identify inconsistencies and outliers across brand expression and provide solutions
• Develop systems that support both governance and usability across global teams
• Establish repeatable processes that improve speed and consistency of brand execution
• Brief and manage brand and creative agencies supporting strategic initiatives
• Partner with internal design teams to ensure brand consistency across deliverables
• Connect internal and external creative workflows into a unified operating model
• Guide development of brand-level creative programs and storytelling assets
• Ensure agency and in-house teams align to shared strategy and execution standards
• Provide brand guidance through partnership, not enforcement
• Enable teams across product, regional, and channel marketing to align through clarity and tools
• Support co-branding, partner branding, and MDF-driven initiatives
• Establish scalable governance models that maintain flexibility across regions
• Drive adoption of brand tools and frameworks across the organization
• Develop strategic brand platforms that support recurring campaign cycles
• Guide top-line brand storytelling initiatives across enterprise and consumer audiences
• Support launch readiness across key product and corporate initiatives
• Align messaging across campaign, product, and corporate channels
• Ensure brand platforms remain adaptable across evolving market needs

Qualifications

• 8–12+ years of experience in brand strategy, brand management, or strategic marketing
• Proven experience developing brand positioning and messaging frameworks at scale
• Strong background managing creative agencies and integrated marketing programs
• Experience operating within decentralized or global marketing organizations
• Demonstrated ability to translate complex technology into compelling messaging
• Experience building scalable brand systems, playbooks, or governance frameworks
• Strong cross-functional collaboration skills across marketing, communications, and product teams
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Potential Preferred Experience:
• Experience in enterprise technology, infrastructure, storage, or AI-related industries
• Experience supporting both B2B and consumer portfolios
• Familiarity with brand architecture development and messaging systems
• Experience managing integrated internal and external creative teams
• Experience leading brand transformation or repositioning initiatives
• Experience working across both enterprise technology and consumer-facing brands preferred
• MBA preferred