Senior Manager Brand Strategy

Responsibilities

• Enterprise Brand Strategy & Positioning
  • Lead the definition and evolution of Masterbrand positioning, value propositions, and strategic messaging frameworks
  • Ensure clear articulation of UL Solutions' brand, values, and impact across customers, industries, and markets
  • Align brand strategy with business priorities, portfolio evolution, and long-term growth
• Portfolio, Solution & GTM Storytelling
  • Own enterprise narrative architecture, including masterbrand, portfolio, and solution-level storytelling frameworks
  • Partner closely with Product Marketing and Solutions Marketing to align solution narratives with the masterbrand
  • Clarify differentiation in competitive and regulated markets
  • Enable consistent GTM storytelling across sales, marketing, and content
  • Provide strategic guidance to Field Marketing to localize and activate stories without fragmenting the brand
• Masterbrand Storytelling & Strategic Synchronization
  • Define enterprise storytelling priorities and narrative guardrails that guide content, campaigns, and experiences
  • Ensure consistency in how brand narratives travel across owned, paid, and earned channels
  • Lead brand strategy governance in partnership with Creative Ops and Marketing Ops
  • Develop strategic brand frameworks, playbooks, and guidance for scalable execution
• Leadership of Brand Storytelling & Content Strategy
  • Provide strategic leadership and prioritization for global brand storytelling efforts
  • Mentor a Content Strategist to set narrative direction, scope, and priorities
  • Ensure storytelling and content strategies are grounded in brand objectives, audience insight, and GTM needs
• Insights, Growth & Strategic Direction
  • Lead strategic brand and market research to understand brand health, relevance, and differentiation
  • Translate insights into clear, executive-ready implications for brand, marketing, and commercial leadership
  • Inform the long-term brand and narrative roadmap in support of enterprise and GTM evolution

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field
• Proven B2B brand builder with 9–11 years of experience in brand strategy, positioning, narrative development, or enterprise marketing
• Experience operating across brand, portfolio, and GTM strategy in a complex or global organization
• Proven ability to drive change through influence with focus on strategic integration across teams
• Influences without authority across a complex, matrixed organization
• Demonstrated success in delivering results in a fluid, fast-changing environment

What You’ll Experience

• Working for a global leader in applied safety science
• Transforming safety, security, and sustainability challenges into opportunities for customers
• Using your ideas, energy, and ambition to innovate, challenge, and create a safer world
• Connecting with the brightest minds in the business, all bringing distinct perspectives and diverse backgrounds together
• Empowering customers to keep the world safe through innovative products and services
• Joining a community working towards a safer future for future generations

About Us

• A global leader in applied safety science, UL Solutions (NYSE: ULS)
• Transforms safety, security, and sustainability challenges into opportunities for customers in more than 110 countries
• Delivers testing, inspection, and certification services, together with software products and advisory offerings
• Helps customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly