Senior Manager, Brand

Job Summary

$125,000 - $140,000 base salary range + annual bonus potential!

Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment.

What's In It For You:

• Competitive pay with performance-based annual raises!
• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• Retail Savings 401(k) WITH company match
• Employee Assistance Program
• Paid Time Off
• Discount Program
• Flexible Work Schedule
• Career growth opportunities

Responsibilities

• Own brand positioning, messaging, tone, look and feel, and brand guardrails
• Ensure consistent application of brand voice and visual identity across all channels
• Translate insights and performance into actionable brand strategies
• Build and manage a 6+ month forward-looking marketing calendar
• Define initiative timing, sequencing, and success metrics
• Lead development of promotions and key initiatives across cross-functional teams
• Define offer strategy, messaging, and business objectives
• Ensure campaigns align to brand strategy and deliver against business objectives
• Define channel roles across paid, owned, earned, and in-shop environments
• Ensure channel requirements, asset needs, and readiness timelines are clear
• Partner with media agency on planning, execution, and optimization
• Own and develop clear, strategic creative briefs that translate strategy into execution
• Lead end-to-end creative development across internal and external teams
• Provide clear, consolidated feedback tied to strategy, brand standards, and performance
• Ensure creative is developed for channel-specific formats and optimized for performance
• Manage creative agency roster, including partner selection, scope, and performance
• Partner with PR agency on earned media strategy and key moments
• Hold agency partners accountable for quality, performance, brand adherence, and timelines
• Lead post-campaign analysis and translate findings into clear actions
• Build and maintain operating rhythms, processes, and governance
• Manage and develop direct reports across creative and brand/production functions
• Foster a collaborative, high-performing team environment
• Establish clear expectations, processes, and development opportunities

Requirements

• Proven ability to lead brand strategy (positioning, messaging, voice, identity) and translate it into execution
• Demonstrated success building and managing high-velocity marketing calendars with 6+ month forward planning
• Strong creative leadership experience, including briefing, feedback, and overseeing development across internal and external teams
• Experience managing creative, media, and PR agencies, including performance and ways of working
• Experience overseeing production for brand content (photo/video) and/or in-shop creative ecosystems
• Strong strategic thinker with ability to connect brand, creative, and business outcomes
• Creative judgment and ability to evaluate work against brand and performance goals
• Learning mindset with focus on testing, iteration, and continuous improvement

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred
• 7–10+ years of progressive experience in brand, integrated, or category marketing
• Experience in QSR, food & beverage, retail, hospitality, or consumer brands preferred
• Highly hands-on operator who drives work from concept through execution
• Clear and decisive communicator with strong judgment and prioritization skills
• Collaborative cross-functional leader able to influence without direct authority
• High level of organization with strong planning and calendar discipline

Skills

• Strategic thinker
• Strong creative leadership
• Effective communication
• Team management
• Project management
• Agile methodologies

Benefits

• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• Retail Savings 401(k) WITH company match
• Employee Assistance Program
• Paid Time Off
• Discount Program
• Flexible Work Schedule
• Career growth opportunities

Pay

$125,000 - $140,000 base salary range + annual bonus potential!

Schedule

Full-time – Exempt

Company Information

Potbelly Sandwich Shop is a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. But toasty sandwiches are only as good as the people behind them. And yeah, we've got the best.

To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment.

Ready to join our growing Potbelly Nation?

Job Title: Senior Manager, Brand Department/Function: Marketing

Location: Support Center

Reports to (Title): Senior Director, Brand Marketing

Job Level: Manager

Job Band: Sr Manager