Senior Brand Manager
Ladders · United States · 5 days ago
RemoteRemoteMarketing$117k–$152k/yrFull-time
For our client, we are seeking a Senior Brand Manager to join the team of a leader in the Consumer Technology space. This role will help shape and scale brand strategy across a consumer-facing business with a strong focus on the professional audience. You will lead foundational brand work, refine messaging and positioning, and help translate audience and market insights into clear strategic direction. The position also partners closely with cross-functional teams across marketing, product, service, and sales to strengthen brand impact and support major launches. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $117,300 – $151,800 annually Responsibilities Lead foundational workstreams to roll out a new brand playbook for the professional audience Identify opportunities for brand growth and develop strategic briefs Own insights work by analyzing audience and market data to inform strategy Partner with marketing channels to develop content strategies aligned with brand goals Build relationships across product, service, and sales teams to extend brand influence Support AI-driven content initiatives to help scale the brand effectively Orchestrate brand strategy for major launches and events, including a flagship professional summit Serve as a senior voice on the Brand Strategy team to align leadership and stakeholders Qualifications 6–8+ years of experience in brand marketing, with a focus on brand strategy and messaging Proven ability to define and implement brand strategy frameworks and playbooks Experience positioning brands and setting brand vision rather than only executing campaigns Skilled in designing brand health measurement programs and turning results into actionable strategy Strong creative judgment with experience crafting compelling creative briefs and guiding creative teams Experience managing creative experimentation to improve campaign efficacy Proficient in conducting and analyzing research to inform brand strategies Benefits Collaborative and dynamic work environment Opportunities for professional growth and development Proactive engagement in cross-functional projects Involvement in shaping brand strategy and organizational direction Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.