Senior Brand Manager

About the role

The Senior Brand Manager drives growth and strategy across scaled brands while sponsoring emerging brands. This role provides P&L ownership, executive-level guidance, and oversight of brand initiatives, ensuring alignment with revenue goals, customer engagement, and long-term brand value. The Senior Brand Manager also oversees talent, including veterinarians and celebrity partners and may manage an Assistant Brand Manager.

Responsibilities

• Drive scaled and emerging brand strategy, set channel goals, and ensure alignment with business objectives.
• Own P&L, set revenue targets, track performance, and recommend strategic adjustments.
• Lead major brand initiatives, campaigns, product launches, and website strategies, coordinating cross-functional teams for seamless execution.
• Oversee product pipeline strategy, stage-gate approvals, and launches, ensuring alignment with brand positioning and margin targets.
• Serve as primary liaison for talent, managing approvals, contracts, shoots, and creative deliverables.
• Approve brand content, messaging, architecture, and visual identity across channels to ensure consistency and quality.
• Guide customer engagement strategies, optimizing onboarding, retention, loyalty, and subscription performance (CVR, AOV, LTV).
• Mentor and manage Assistant Brand Managers, fostering team alignment, professional growth, and execution excellence.
• Collaborate with retail, supply chain, CX, acquisition, PR, and social teams to maximize brand reach, awareness, and operational alignment.
• Monitor KPIs, analyze performance trends, and provide actionable insights to drive brand growth.

Qualifications

• Strategic brand management for new and scaled brands
• P&L ownership and data-driven decision-making
• Multi-channel marketing and campaign execution expertise
• Talent and creative approval management
• Product pipeline strategy and stage-gate execution
• E-commerce, website merchandising, and optimization
• Cross-functional leadership, mentorship, and project management

Required Education

Bachelor's degree

Required Experience

7+ years

Benefits

• Comprehensive healthcare coverage – 100% of premiums for medical, dental, and vision plans for employee-only plans
• Annual bonus
• 401k match up to 3.5%
• 6 paid sick and mental health days, Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits
• Employee Stock Ownership Plan with company contributions
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases
• Charity sponsorships with over $9 million donated to date
• Potential for quarterly KPI bonuses

Pay

Base salary range: $128,000–$180,000, plus bonus potential. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

Schedule

Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)