Senior Manager, Brand Strategy

About the role

The Senior Manager, Brand Strategy leads the development and stewardship of Norwegian Cruise Line’s brand strategy, positioning, and messaging to strengthen brand equity, drive consumer demand, and support business growth. This role partners across Marketing, Creative, Consumer Insights, and Commercial teams to ensure a differentiated and consistent brand experience across all consumer touchpoints.

Responsibilities

• Lead the development, evolution, and governance of Norwegian Cruise Line’s brand strategy, positioning, and messaging architecture to drive differentiation and long-term brand equity.
• Define audience, positioning, and messaging strategies that strengthen brand relevance, deepen consumer engagement, and accelerate business growth.
• Synthesize consumer insights, brand health metrics, market dynamics, and competitive intelligence into actionable strategic recommendations.
• Develop strategic briefs, messaging frameworks, and brand narratives that inform integrated campaigns, product initiatives, and key business priorities.
• Serve as a strategic partner to Creative, Marketing, Consumer Insights, and Commercial teams, ensuring alignment between brand strategy and execution.
• Provide leadership and oversight for brand campaigns and initiatives, ensuring consistency with brand positioning and enterprise objectives.
• Steward the development, implementation, and continuous optimization of brand guidelines, standards, and governance frameworks.
• Evaluate and influence creative concepts, marketing communications, and customer experiences to ensure strategic alignment and brand integrity.
• Lead and manage relationships with external brand, strategy, and research partners to maximize effectiveness and value.
• Monitor brand performance and marketplace trends, identifying opportunities to strengthen brand health, relevance, and impact.
• Foster cross-functional alignment among key stakeholders to advance brand priorities and support organizational goals.
• Execute additional responsibilities and strategic initiatives as needed to support evolving business objectives.

Requirements

Commensurate with experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 8 years of relevant experience in brand management, marketing, or a related field.
• Proven track record of developing and implementing successful brand strategies and campaigns.
• Strong understanding of consumer behavior, market trends, and competitive landscape.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience in managing brand guidelines and standards.
• Ability to analyze data and translate insights into actionable strategies.
• Strong project management skills and the ability to prioritize multiple tasks simultaneously.

Skills

• Strategic thinking and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite.

Benefits

Not specified.

Pay

TBD.

Schedule

N/A.

Equal Opportunity Employer

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.