Senior Manager, Brand Strategy

About the role

Join us and let’s shape the future of data. As WD builds the infrastructure behind the AI-driven data economy, we're looking for a Senior Manager, Brand Strategy to lead our brand strategy and narrative.

Responsibilities

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios
• Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology
• Partner with executive leadership to align brand strategy with business priorities
• Drive quarterly brand platform development cycles aligned to key market moments
• Define WD’s enterprise and consumer brand narratives, ensuring clarity and differentiation
• Develop messaging architectures that connect corporate positioning to product storytelling
• Translate complex technical capabilities into clear, compelling messaging
• Support executive communications and thought leadership narratives
• Ensure consistent language across product, campaign, and corporate messaging
• Build scalable brand systems that empower decentralized teams while maintaining consistency
• Integrate agency and creative teams supporting strategic initiatives
• Guide development of brand-level creative programs and storytelling assets
• Ensure agency and in-house teams align to shared strategy and execution standards
• Develop strategic brand platforms that support recurring campaign cycles
• Support launch readiness across key product and corporate initiatives
• Align messaging across campaign, product, and corporate channels
• Ensure brand platforms remain adaptable across evolving market needs

Qualifications

• 8–12+ years of experience in brand strategy, brand management, or strategic marketing
• Proven experience developing brand positioning and messaging frameworks at scale
• Strong background managing creative agencies and integrated marketing programs
• Experience operating within decentralized or global marketing organizations
• Demonstrated ability to translate complex technology into compelling messaging
• Experience building scalable brand systems, playbooks, or governance frameworks
• Strong cross-functional collaboration skills across marketing, communications, and product teams
• Bachelor’s degree in Marketing, Business, Communications, or related field

Additional Information

WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here.