Senior Manager Brand Strategy
About the role
The Senior Manager, Brand Strategy at UL Solutions is responsible for evolving and advocating for the brand strategy to power go-to-market effectiveness. This role establishes the brand positioning, narrative architecture, and portfolio storytelling framework aligned with business strategy.
Responsibilities
Lead the definition and evolution of Masterbrand positioning, value propositions, and strategic messaging frameworks.
Ensure clear articulation of UL Solutions' brand, values, and impact across customers, industries, and routes to market.
Align brand strategy with business priorities, portfolio evolution, and long-term growth platforms.
Own enterprise narrative architecture, including masterbrand, portfolio, and solution-level storytelling frameworks.
Partner closely with Product Marketing and Solutions Marketing to align solution narratives with the masterbrand, clarify differentiation in competitive and regulated markets, and enable consistent GTM storytelling.
Provide strategic guidance that enables Field Marketing to localize and activate stories without fragmenting the brand.
Embed brand strategy into GTM motions across Growth & Business Marketing and the broader Commercial Excellence organization.
Provide strategic inputs that inform campaigns, sales enablement narratives, and thought leadership.
Ensure GTM execution reflects a single, unified enterprise story.
Define enterprise storytelling priorities and narrative guardrails that guide content, campaigns, and experiences.
Ensure consistency in how brand narratives travel across owned, paid, and earned channels.
Lead brand storytelling and content strategy globally, providing strategic leadership and prioritization.
Manage and mentor a Content Strategist, setting narrative direction, scope, and priorities.
Lead brand strategy governance in partnership with Creative Ops and Marketing Ops.
Develop strategic brand frameworks, playbooks, and guidance that enable scalable execution.
Support internal brand education and ambassador efforts across Commercial Excellence.
Lead strategic brand and market research to understand brand health, relevance, and differentiation.
Translate insights into clear, executive-ready implications for brand, marketing, and commercial leadership.
Inform the long-term brand and narrative roadmap in support of enterprise and GTM evolution.
Qualifications
Bachelor’s degree in marketing, business, communications, or a related field.
Proven B2B brand builder with 9–11 years of experience in brand strategy, positioning, narrative development, or enterprise marketing.
Experienced storyteller and content strategist operating across brand, portfolio, and GTM strategy in a complex or global organization.
Proven ability to drive change through influence with focus on driving strategic integration across teams, rather than executional delivery.
Influences without authority across a complex, matrixed organization.
Demonstrated success in delivering results in a fluid, fast-changing environment.
Preferred Skills
Enterprise-level strategic thinking and synthesis.
Expert brand positioning, storytelling, and narrative design.
Strong executive presence and ability to influence without authority.
Deep understanding of how brand connects to GTM performance.
Strong collaboration skills across matrixed, cross-functional teams.
Ability to translate complexity into clear, actionable strategic guidance.
Strong command of visual, verbal, and strategic brand identity elements.
Ability to work in a matrix environment.
Demonstrated skill in team management.
What You’ll Experience
Working for UL Solutions, you will be part of a global community dedicated to creating a safer world. You will have the opportunity to work with the brightest minds in the business, bringing your distinct perspectives and diverse backgrounds together to deliver real change. You will be empowered to innovate, challenge, and help create a safer world. You will join a company that is committed to advancing its safety mission and helping customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
Pay
The estimated salary range for this position is $150,000 to $180,000 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. Employees receive paid time off including vacation (15 days), holiday (12 days) and sick time off (72 hours).