Senior Manager, ABM & Field Marketing

Responsibilities

• Lead, coach, and develop a high-performing team responsible for ABM and field marketing strategy and execution in support of Autodesk’s Construction business
• Build and execute integrated marketing plans that align target account priorities, regional opportunities, and broader business goals
• Partner closely with Sales leadership to identify strategic accounts, key segments, and territory priorities, and translate them into focused marketing programs
• Develop and execute multi-channel ABM strategies that increase awareness, engagement, pipeline creation, and opportunity acceleration within target accounts
• Oversee the planning and execution of field marketing programs, including executive events, customer programs, industry events, webinars, roundtables, and regional activations
• Collaborate with Product Marketing, Campaigns, Digital, Content, and Sales teams to deliver personalized messaging, compelling experiences, and coordinated follow-up strategies
• Ensure alignment between ABM efforts and broader demand generation initiatives to maximize impact and improve the customer journey
• Use data and insights to evaluate program performance, optimize investments, and communicate business results to stakeholders
• Manage budget, forecasting, and resource allocation across ABM and field marketing programs
• Help create strong connections between marketing and sales by supporting enablement, visibility into performance, and shared accountability for outcomes

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
• 8+ years of experience in B2B marketing, including experience in field marketing, account-based marketing, demand generation, or integrated marketing
• 3+ years of people management experience with a proven ability to lead, develop, and inspire high-performing teams
• Demonstrated success building and executing ABM strategies and field marketing programs that drive measurable pipeline and revenue impact
• Experience partnering closely with Sales teams to align marketing programs to account, segment, and territory priorities
• Strong understanding of account-based marketing principles, including account selection, personalization, engagement strategy, and measurement
• Experience planning and executing customer-facing programs such as events, executive engagements, webinars, roundtables, and industry activations
• Familiarity with marketing automation, CRM, and ABM platforms such as Marketo, HubSpot, Salesforce, 6sense, Demandbase, or similar tools
• Strong analytical and problem-solving skills, with the ability to use performance data to inform decisions and improve outcomes
• Excellent communication, collaboration, and stakeholder management skills in a matrixed environment
• Experience supporting enterprise or strategic account sales motions
• Strong executive presence and comfort engaging with senior internal and external stakeholders
• Passion for building customer-centric programs that combine strategy, creativity, and measurable impact

Qualifications

• Passion for building customer-centric programs that combine strategy, creativity, and measurable impact

Skills

• Strategic thinking and execution
• Team leadership and development
• Account-based marketing expertise
• Field marketing program management
• Integrated marketing plan development
• Customer engagement strategy
• Data analysis and optimization
• Stakeholder management and collaboration
• Executive presence and visibility

Benefits

• Health and financial benefits
• Time away and everyday wellness
• Comprehensive benefits package

Pay

• Starting base salary between $115,000 and $206,910

Schedule

• Flexible schedule to accommodate the needs of the position and the company