Senior Manager, ABM & Field Marketing

Autodesk · California, United States · 3 wk ago

RemoteRemoteMarketing$115k–$207k/yrFull-time

Responsibilities

Lead, coach, and develop a high-performing team responsible for ABM and field marketing strategy and execution in support of Autodesk’s Construction business
Build and execute integrated marketing plans that align target account priorities, regional opportunities, and broader business goals
Partner closely with Sales leadership to identify strategic accounts, key segments, and territory priorities, and translate them into focused marketing programs
Develop and execute multi-channel ABM strategies that increase awareness, engagement, pipeline creation, and opportunity acceleration within target accounts
Oversee the planning and execution of field marketing programs, including executive events, customer programs, industry events, webinars, roundtables, and regional activations
Collaborate with Product Marketing, Campaigns, Digital, Content, and Sales teams to deliver personalized messaging, compelling experiences, and coordinated follow-up strategies
Ensure alignment between ABM efforts and broader demand generation initiatives to maximize impact and improve the customer journey
Use data and insights to evaluate program performance, optimize investments, and communicate business results to stakeholders
Manage budget, forecasting, and resource allocation across ABM and field marketing programs
Help create strong connections between marketing and sales by supporting enablement, visibility into performance, and shared accountability for outcomes

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
8+ years of experience in B2B marketing, including experience in field marketing, account-based marketing, demand generation, or integrated marketing
3+ years of people management experience with a proven ability to lead, develop, and inspire high-performing teams
Demonstrated success building and executing ABM strategies and field marketing programs that drive measurable pipeline and revenue impact
Experience partnering closely with Sales teams to align marketing programs to account, segment, and territory priorities
Strong understanding of account-based marketing principles, including account selection, personalization, engagement strategy, and measurement
Experience planning and executing customer-facing programs such as events, executive engagements, webinars, roundtables, and industry activations
Familiarity with marketing automation, CRM, and ABM platforms such as Marketo, HubSpot, Salesforce, 6sense, Demandbase, or similar tools
Strong analytical and problem-solving skills, with the ability to use performance data to inform decisions and improve outcomes
Excellent communication, collaboration, and stakeholder management skills in a matrixed environment
Experience supporting enterprise or strategic account sales motions
Strong executive presence and comfort engaging with senior internal and external stakeholders
Passion for building customer-centric programs that combine strategy, creativity, and measurable impact

Qualifications

Passion for building customer-centric programs that combine strategy, creativity, and measurable impact

Skills

Strategic thinking and execution
Team leadership and development
Account-based marketing expertise
Field marketing program management
Data analysis and optimization
Collaboration and stakeholder management
Customer engagement and relationship building
Program planning and execution
Marketing automation and CRM proficiency

Benefits

Salary transparency
Autodesk offers a competitive compensation package, including a starting base salary between $115,000 and $206,910 for U.S.-based roles. Offers are based on the candidate's experience and geographic location, and may exceed this range.
In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity
At Autodesk, we strive to create a diverse and inclusive workplace where everyone can thrive. We are committed to providing equal employment opportunities to all qualified applicants and employees, regardless of race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.