Senior Manager, ABM & Field Marketing

Autodesk · Boston, MA · 3 wk ago

HybridMarketing$115k–$207k/yrFull-time

Responsibilities

Lead, coach, and develop a high-performing team responsible for ABM and field marketing strategy and execution in support of Autodesk’s Construction business
Build and execute integrated marketing plans that align target account priorities, regional opportunities, and broader business goals
Partner closely with Sales leadership to identify strategic accounts, key segments, and territory priorities, and translate them into focused marketing programs
Develop and execute multi-channel ABM strategies that increase awareness, engagement, pipeline creation, and opportunity acceleration within target accounts
Oversee the planning and execution of field marketing programs, including executive events, customer programs, industry events, webinars, roundtables, and regional activations
Collaborate with Product Marketing, Campaigns, Digital, Content, and Sales teams to deliver personalized messaging, compelling experiences, and coordinated follow-up strategies
Ensure alignment between ABM efforts and broader demand generation initiatives to maximize impact and improve the customer journey
Use data and insights to evaluate program performance, optimize investments, and communicate business results to stakeholders
Manage budget, forecasting, and resource allocation across ABM and field marketing programs
Help create strong connections between marketing and sales by supporting enablement, visibility into performance, and shared accountability for outcomes

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
8+ years of experience in B2B marketing, including experience in field marketing, account-based marketing, demand generation, or integrated marketing
3+ years of people management experience with a proven ability to lead, develop, and inspire high-performing teams
Demonstrated success building and executing ABM strategies and field marketing programs that drive measurable pipeline and revenue impact
Experience partnering closely with Sales teams to align marketing programs to account, segment, and territory priorities
Strong understanding of account-based marketing principles, including account selection, personalization, engagement strategy, and measurement
Experience planning and executing customer-facing programs such as events, executive engagements, webinars, roundtables, and industry activations
Familiarity with marketing automation, CRM, and ABM platforms such as Marketo, HubSpot, Salesforce, 6sense, Demandbase, or similar tools
Strong analytical and problem-solving skills, with the ability to use performance data to inform decisions and improve outcomes
Excellent communication, collaboration, and stakeholder management skills in a matrixed environment
Experience supporting enterprise or strategic account sales motions
Strong executive presence and comfort engaging with senior internal and external stakeholders
Passion for building customer-centric programs that combine strategy, creativity, and measurable impact

Qualifications

Minimum qualifications include a Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
Minimum of 8+ years of experience in B2B marketing, including experience in field marketing, account-based marketing, demand generation, or integrated marketing
Minimum of 3+ years of people management experience with a proven ability to lead, develop, and inspire high-performing teams
Minimum of 3+ years of experience building and executing ABM strategies and field marketing programs that drive measurable pipeline and revenue impact
Minimum of 3+ years of experience partnering closely with Sales teams to align marketing programs to account, segment, and territory priorities
Minimum of 3+ years of experience planning and executing customer-facing programs such as events, executive engagements, webinars, roundtables, and industry activations
Minimum of 3+ years of experience using marketing automation, CRM, and ABM platforms such as Marketo, HubSpot, Salesforce, 6sense, Demandbase, or similar tools
Minimum of 3+ years of experience using data and insights to evaluate program performance, optimize investments, and communicate business results to stakeholders
Minimum of 3+ years of experience managing budget, forecasting, and resource allocation across ABM and field marketing programs
Minimum of 3+ years of experience creating strong connections between marketing and sales by supporting enablement, visibility into performance, and shared accountability for outcomes
Minimum of 3+ years of experience building customer-centric programs that combine strategy, creativity, and measurable impact

Skills

Strategic thinking and execution
Team leadership and development
Account-based marketing expertise
Field marketing program management
Integrated marketing plan development
Customer engagement and relationship building
Performance data analysis and optimization
Stakeholder management and collaboration
Customer-centric program creation

Benefits

Salary transparency: Autodesk offers a starting base salary between $115,000 and $206,910 for U.S.-based roles, with offers based on the candidate's experience and geographic location, and may exceed this range.

Additional benefits include:

Health and financial benefits
Time away and everyday wellness
Comprehensive benefits package

Equal Employment Opportunity: Autodesk is committed to providing equal employment opportunities and considering all qualified applicants regardless of race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.